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Elevating Your Coaching Experience: What's New for 2025
Episode 962nd January 2025 • After The Hustle • Jaz Marfo
00:00:00 00:41:20

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Let's explore the new elements I've implemented in my private coaching practice for 2025. Emphasizing the importance of the rationale behind coaching experience decisions and the objective to continue to inspire you to be more intentional in your careers.

00:00 Welcome Back! Exciting Update

00:57 The Importance of Explaining the Why

03:04 My Coaching Journey and Philosophy

04:23 The Shift Back to One-on-One Coaching

07:21 Pricing and Value in Coaching

10:44 Enhancing the Private Coaching Experience

13:01 New Tools and Methods for Coaching

20:31 Client Portal and Additional Resources

29:23 Exclusive Events and Workshops

38:57 Final Thoughts and Looking Ahead

Interested in Private Coaching? Book a consultation here by January 12th, 2025 before I move to a 2026 waitlist.

Have a question you want me to answer on the podcast? Submit them here!

Transcripts

Speaker:

Hi everyone and welcome

to After The Hustle.

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I cannot believe it has been so

long since I last spoke to you

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and I'm just really excited to

be back in your ears again, okay?

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Um, for those of you who follow me

on Instagram, I released a update.

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I love that I said release an update

like I'm a tech product or anything.

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I'm not but we could go with the metaphor,

um, but hop over to my Instagram just to

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see, um, the exciting announcement I made

which explains why I've been so quiet,

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um, which is that my family is expanding.

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in 2025 and I couldn't be more excited,

um, but also even more determined to

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just continue to work with you all

in the way that I do and come here

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as a safe space for us to have these

conversations about what it means to

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create a career after the hustle, beyond

the grind, beyond the burnout and into

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everything that we know that we deserve.

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So today's episode, it kind of almost

feels like a little bit of a housekeeping

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episode but I know that A lot of people

find it interesting to know the process

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behind making some of the decisions

that I do with my coaching services.

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And there's a lot of times that a lot

of my biz buds, my, my colleagues,

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should I say, tell me off for not

explaining the why to the what.

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Um, because again, that's something

that I learned from so deeply, um, from

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others in any sphere of life, right?

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That it's very easy for us to go,

you know, I did this, or this is done

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this way, but to actually hear the

rationale and the journey that people

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go through in order to come to those

decisions can be really, really helpful.

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And I hope that as you listen to this

episode, Yes, I hope it sheds some

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light on what it is like to work with

me as your very own private career

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coach, but I also hope it inspires

you and your approach to your work and

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that is whether you're an entrepreneur

or whether you're an intrapreneur, as

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I like to call it, in a professional

setting and just being more intentional

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with how you do things, how you deliver

impact and how you're able to do that

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in a way that's really true to you.

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but also of service to others.

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I know so many of us are

really, really motivated, um,

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by delivering impact and value.

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And that's top of mind

beyond just showing up.

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You know, um, I know that my listeners

are not clocking clock out people, right?

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We want people to know that we were there.

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We want to leave a legacy in

every organization or with

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every client that we work with.

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So I'm hoping it's helpful.

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And as ever, if it is helpful,

Reach out, I'm a real human.

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We can have a conversation about this and

if anything inspires you I'd love to know.

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Also if you have more questions let me

know, I want to be a lot better as we

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go into 2025 at just lifting the lid and

giving you opportunities to just reply

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and just say hey could you share some

more on that because I really really want

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the podcast to be our place for really

meaningful dialogue and I want to be

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the open book that I am to my clients.

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I want to be that open book to

you all here on the podcast.

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So let's dive in.

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So let me give you a little

bit of the backstory.

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So I've been a coach for coming

up to seven years now and I

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started out as a life coach.

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I am still very much certified as a life

coach, but I apply it to career goals.

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And what becomes really interesting with

that is, um, this sort of nuance, right?

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There's a lot of people I speak to,

especially those who want to be coaches.

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You do the course and they don't

teach you how to set up a business.

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They don't teach you how

to structure your services.

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You get given a blueprint.

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And again, I have nothing against these

blueprints because they are really a game

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changer for folks who are overwhelmed by

the amount of information, overwhelmed

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about, you know, doing things the

quote unquote right way, wrong way.

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So I say this as somebody who is

seasoned, who has experimented,

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as somebody who has really stepped

further and further into her own voice.

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And intention as a coach and one

of the people that I really want to

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thank for that, especially this year.

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Um, is my coaching supervisor, Nicola,

I'll link her details below and all

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over the places, but really having

that space and coaching supervision

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has really helped me step up as a

coach and step back into coaching.

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I've always done one to one coaching, but

over the years, there's been seasons where

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it's been a side hustle Saturday school

course, it's been workshops, it's been

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talks, it's been, um, creating courses,

it's been everything apart from working

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with people in the most in depth way.

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intimate one to one way.

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And I made a really big shift to

move back to that after going to

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Washington DC, um, at a conference

that one of my coaches held.

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Um, and it was the first session.

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So it was a three day event.

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Absolutely amazing.

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So I went, you know, when you go to

something expectant, I don't know

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about you, but when I go to a personal

development event, especially when

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I've paid my good coin to catch a

flight and get a visa and all that

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good stuff, I really go expectant.

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And it's not expectant of a

particular thing or a result, right?

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I'm not that kind of girly where it's like

I'm coming here for the silver bullet.

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I'm coming here for a message

that's truly uniquely mine, right?

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And if you've been to any of my

workshops, you know that I'm really

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big on a film watched a hundred times

is a hundred films watched, right?

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And I don't even know who did that quote.

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I want to find out who did that quote.

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But the whole point of that quote and the

beauty of it is that you and I could be

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sitting side by side in the same room,

listening to the same thing, right?

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All of you are listening to this podcast.

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You're all going to come away with

something unique and something that's

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tailored and something that's pulled

through your Perspective and your

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experience and what's top of mind for you?

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And I think that's beautiful and I think

that's something to celebrate so that was

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the energy that I showed up to DC with and

the first session my coach just She blew

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my mind and I came out of the session.

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I was just like, okay, I need to put

down the courses and I need to go

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back to one to one coaching because

I miss it dearly and anything that

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got in my way before is a non factor.

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There are people waiting for me

to serve in this particular way.

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And so as a result, I came

back to coaching, right?

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Like I said, it's always been there,

but from um, I guess an energetic

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point of view, a point of view of

my focus, my intention, um, the

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conversations that I was having, all

roads led to private coaching and

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it's been a really Beautiful journey.

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Um, and even while I was on that

trip, I was coached by, um, my friend

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Akira, who you will hear about as

I go through some of these updates.

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I will link her stuff as well.

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Um, again, the beauty of going to an

immersive personal development event.

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Me, I was just minding my business

having the most expensive shrimp

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Caesar salad I've ever had in my life.

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and She coached me, she, she asked me

who I serve, who I love working with,

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who I get results for, and we really

just came up with a really, really

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unique offer that allowed me to serve

the right people and also allowed me

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to communicate in a way that, if this

is for you, you will know it, right?

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I don't know about you, but sometimes I'm

looking for help with a particular thing.

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And I'm really big on vibes.

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I'm really big on language, right?

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That's always going to be

the English nerd in me.

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So there's always a space where I was

just like, how, how do I let people

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know how I do things differently?

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Without being like, hey,

here's my remix to coaching.

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Cause it's really not that deep, but

actually calling in and talking to the

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people who I know would vibe with me.

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Um, and I would vibe with them, right?

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Because it's about chemistry.

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And so when I returned to

coaching, it was great.

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I came back with a three month package.

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Um, at the time it was 750 pounds.

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I want to talk money because it's

been a huge part of the journey.

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Um, and my friend Akira is a wealth coach.

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She was just like, what are you doing?

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You've been coaching for six years.

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Why are you charging 750 pounds

for three months of coaching?

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I said, it's because I

want to get back in it.

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I want it to be super

accessible to people.

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Um, and I want to remove any barrier to

anybody sort of delaying working with me.

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Now I say that in the context

of what I was sharing, where

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I just wanted three clients.

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And that's what I said to her.

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I said, look, three clients and

then that money will change.

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I guarantee you, you won't talk to

me again and I'm still charging 750.

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And I also want to say that

this is nothing against anybody

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who charges that amount.

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Money and pricing your

services is so deeply personal.

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Um, even in the past month I've

worked with two clients to really

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flesh out their service suite and

their positioning and their value

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and it is so, so, so deeply personal.

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So please don't take this to mean That

there's some sort of measure of anything

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when it comes to what we charge, right?

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Um, but for me it was really important

to make that You know go back to the days

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when I first started coaching Not all

the way back because some of you will

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know when I first started coaching I

was 20 pounds out So we're not going all

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the way back But just going back to that

grassroots of like what is a price that

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doesn't devalue my time and my energy

but also then Is a more digestible Bite,

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especially when i'm getting back into

things and don't get me wrong my coaching

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skill never disappears I'm always a

coach again If you've been to any of my

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workshops, you know that q a is gonna be

q a slash hot seat coaching because i'm

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gonna ask you a question With a question,

but, that was part of the journey.

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And then, as you probably will

have noticed, or you might not have

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noticed, the price then grew as I

signed more and more clients and

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got back into the swing of things.

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So to the point that at the

moment, while I'm recording this,

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I have six clients at the moment

that I'm working with one to one.

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And that is the most clients I've had

at any one time in over five years.

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So when I say I've returned to

private coaching, this is what I mean.

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I was fully out there doing

everything else under the sun

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apart from one to one coaching.

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So, It's a really important thing

to kind of point out in terms

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of the journey in the context of

where this sits within me being a

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coach and my journey of being that.

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Um, but one of the things I realized, you

know, I got my first coaching supervision

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session, um, this was at the end of summer

and I said, you know, by this time I'd

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already worked with a number of clients.

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We'd gone through the whole three

month experience honing things

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in, um, and I'd started to noodle.

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On things I wanted to add to the

experience beyond the one to one sessions

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and getting recordings and you know

support in between I wanted there to be a

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more comprehensive experience and I said

in my coaching supervision I said I want

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private coaching to be the fun one Right.

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I want it to be the fun one in terms of

how I work with people because I know

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i'm i'm fun when it comes to a group like

You know, all the folks that were inside

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Hustle Saturday School can attest to that.

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Folks who were in Career

Clubhouse can attest to that.

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Folks who were in my

workshops can attest to that.

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I'm not a boring babe, like I'm

not a boring coach, you know, but

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I wanted it to be the fun one.

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I mean, you know when you look

at the dessert menu and you're

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just like, okay crème brûlée.

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And then you've got the one with

the cherries and the marshmallows

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in it and the molten chocolate

and all that stuff You're just

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like, oh give me that fun dessert.

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That's what I wanted private coaching

to be like and so I set about making

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a few changes and I'm gonna go through

some of these changes with you now

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and some of the Rationale behind it

so that you can understand exactly how

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I ended up there, but also so that I

can share a little bit more around the

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why behind the what of the package.

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At the time of recording this, I am

literally in the process of taking my

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first and last calls for people who want

enroll to private coaching in:

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Um, and the doors for that will close.

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Well, it's not doors.

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There's no doors.

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Why do we always say doors

in the online business world?

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It's bizarre.

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I want to find a new phrase for it.

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Okay.

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Brainstorm with me folks,

if you've got ideas, DM me.

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But, if you want to work with me

as your private career coach in

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2025, you have until the 12th of

January to get on a call with me.

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So we need to have had a

call by the 12th of January.

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Now the reason for this is I am

going off on my maternity leave on

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the 2nd of March and I want to be

mindful that you have enough time and

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spaciousness to take all eight of your

sessions before I go on that leave.

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So that's the reason why I am literally

only enrolling private coaching

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clients for the first week and a

half, or let's say two weeks at the

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time that this episode comes out.

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So if you are interested, I do

want to encourage you to reach out

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and book that consultation call.

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Consultation calls are no obligation.

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What we do is we get on a call, I

understand what's going on with you and

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then I give you a three step plan for what

we would specifically work on to get you

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to your goal within that three months.

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You walk away with a plan.

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You take some time to make a decision

and off you pop, but we will need

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to get on a call by the 12th and

you will need to have ideally made

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a decision by the 12th as well.

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If you do leave it any later, I'm

gonna put the ball in your court.

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That means that you're okay with

having several sessions in a

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week, which is not impossible.

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I've had clients who have had

three sessions in one week because

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the goal is just that urgent.

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So I wanted to just give everybody

that spaciousness, but also be upfront

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that the 12th of January is the date.

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Anyway, I digress.

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Let's slide back into What I have done

to make private coaching the fun one.

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So the first thing is, um, profiling.

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So I'm really big on profiles, not as a

means of putting you in a box or labeling

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you, but as a means of getting fresh

perspective and insight from somebody

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or something that isn't biased, right?

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When you fill in these little

quizzes, they don't know you.

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Um, They get some information

about you for sure, but they

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don't know you personally.

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They have no reason to lie.

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They have no reason to make anything up.

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So it's a really great way to get a

fresh perspective on what you bring to

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the table, your impact, things like your

strengths, things like your communication

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preferences, things like, um, Just

your vibe, for want of a better word.

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And you could think, you know, Jazz,

what's my vibe got to do with anything?

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But a lot of time we find ourselves in

careers that don't fit us, they aren't

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fit for purpose, because we haven't

realised that they could be tailored.

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Right?

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So I speak with a lot of people who are

deeply unsatisfied in their work and

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it's because they're spending about 20

percent of their time in their strengths

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and the rest of it in stuff that they

just tolerate, stuff that they can do,

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the stuff that makes them feel meh.

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So no wonder why at the end of a five day

week you spent four days of it feeling

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meh and you wonder why you hate your

job and you want to leave it, right?

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So these are the reasons, right?

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It's to get that perspective and

I always describe myself as the

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mirror in the coaching relationship,

right, holding up a mirror.

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These profiling tools are the

You can disagree with them.

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Um, but I've always loved to

include them in my coaching service.

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And the one that I've had in place

for years is Clifton Strengths.

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So Gallup Clifton Strengths.

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There's a book called Strengths Finder 2.

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0.

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It goes through the whole background

of it, but ultimately Clifton Strengths

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will give you your top strengths out

of, I think it don't quote me on this.

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It's about 30 plus different strengths.

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And the idea that I always say to people,

right, and you can do this organically

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without profile, just want to let you

know this, but if you figure out what

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your strengths are and you aim to spend

that least 70 to 80 percent of your day

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in those things, you will unlock more

satisfaction in your job immediately.

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So the CliftonStrengths has always

been a really great foundational one.

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However, the CliftonStrengths

has its limitations in the sense

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that it's very traditional.

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It's very corporate.

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It's very professional.

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Now it's not to say my folks aren't

all professional, but the reality

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is I'm not a career coach that

just works with professionals.

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I work with entrepreneurs.

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I've also started to work with, um, more

folks who identify as neurodivergent

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or diverse in any way, shape, or form.

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And that adds in an extra

nuance that can't really be

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captured in Clifton Strengths.

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Now, yes, a hundred percent, regardless

of your background or your lived

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experience, you will have strengths

a hundred percent, but the Clifton

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Strengths profile feels less relevant

to somebody who runs their own business.

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It feels less relevant to

somebody who, um, is a freelancer,

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has a multi hyphenate career.

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Heck, somebody who is going traveling

around the world and trying to

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figure out what they want to do.

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And so the new addition that I brought in,

in terms of profiling, is human design.

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Now, human design is something

that I discovered about three, four

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years ago, and it was really, really

affirming to me, not only in the

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things that I'm good at, but in the

things that just don't work with me.

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When I read the book, Good

old like 25 plus page report.

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It made so many things make sense about

moments and environments and working

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cultures that I feel uncomfortable

in versus the ones that I thrive in.

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Um, the types of relationships I

cultivate and how I like to do that.

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Um, how I like to spread my

message or create impact or how

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important impact is to me full

stop, how I learn, how I'm inspired.

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It was such a holistic tool that I

thought, right, CliftonStrengths has a

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gap, human design can fill so perfectly,

and as a result, All private coaching

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clients will get to choose between

the two because there's also a space

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where because CliftonStrengths is

such a staple in the Corporate world.

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There's a lot of clients who come to

me where they're like, oh, I did that

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at work the other day So let's not

waste our time and energy folks If we

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have that insight let's hop over to

human design which can feel a lot more

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Holistic and like I said for me, I found

it super affirming not only in what

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i'm good at But how I move through the

world how I interact with others And

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for those of you who are A little bit

curious, I am a manifesting generator.

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So feel free to DM me if you

want to talk all things ManiGen.

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Um, and again, I want to

say this with a caveat.

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It's the same with CliftonStrengths.

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I'm not a qualified strengths coach.

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I'm not a qualified human

design coach, right?

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I take the insight with a pinch of salt.

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I am not going to go into the

deep astrology of human design.

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And I can't, I cannot

take you to that place.

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So I always give that caveat that take

what you need from these things and

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leave the rest and it's absolutely fine.

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So human design is now

an optional profile.

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You get that right at the beginning.

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The next thing is a 90 minute

done with you review call.

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Because what was happening is

we were having, so you have a

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90 minute session to kick off.

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This is where we really get

under the hood of your vision.

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You'll do a vision timeline exercise,

which I send in your onboarding.

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And we just go through everything

we could possibly ever work on.

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It's a beautiful session for you to really

understand where you're at, all the moving

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pieces, and for me to understand that too.

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So that I can start to be clear

on like, okay, this is something

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we will work on in a session.

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This is something I can

send you a resource around.

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This is something that.

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I can guide you through curriculum

around and stuff like that.

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but what I found is that we were

diving into a CV review or a

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:

covering letter review in a 50 minute

session, then running out of time.

341

:

And then also kind of having that sort

of feeling that, Oh, I feel like I've

342

:

just wasted two sessions on jazz, like

telling me what to do with my LinkedIn.

343

:

So what we're doing instead

is it's a review call.

344

:

You book that whenever you're ready,

because sometimes you're not ready.

345

:

You don't know what direction

you want to point your CV or your

346

:

LinkedIn profiles and stuff in.

347

:

You don't know which ones

you want me to review, right?

348

:

A lot of times, hello to

my perfectionist clients.

349

:

They're like, let me tidy this thing

up before I send it to my coach,

350

:

which by the way, for the record,

you don't actually need to do.

351

:

Give it to me in your raw format,

Because by the time we get to this

352

:

review call, I know you, I know

what you're not shouting about.

353

:

I know the angles that we want to

kind of, um, put at the forefront.

354

:

So we have this separate 90 minute

done with you review call for all

355

:

things CV covering and LinkedIn.

356

:

Um, and ultimately this is a

different gear to step into

357

:

for our work so that you can.

358

:

Also understand the why to the what

of every recommendation and the reason

359

:

why this is a review call is because

typically what you are able to do anytime

360

:

during our work together is send me

these assets for review and I send you

361

:

back a loom video so you will have that

loom video to go back through in real

362

:

time where I'm explaining the why to the

what of the changes that I am proposing.

363

:

Um, and then we get on that 90 minute

call to tidy anything up, right?

364

:

To go back and forth for me to

get the detail of like, what

365

:

did you do in that job in 2017?

366

:

What were the achievements?

367

:

Uh, tell me some more about this software.

368

:

Tell me some more about this project.

369

:

So we actually go quite deep.

370

:

in it, but we really squeeze the

juice out of that call by doing

371

:

a lot of the work beforehand.

372

:

This is also really helpful for those

of you who start to work with me during

373

:

the job hunt, and you don't want to

have to wait until we get on a call

374

:

to start pinging off a CV or to start,

um, sending off applications, right?

375

:

So they work in tandem, that

in between session support.

376

:

what's hand in hand with that review.

377

:

So that's an additional

call that was just added in.

378

:

The other thing is we

have a client portal.

379

:

So I haven't had a client portal

in years, but I realized I've

380

:

got such an archive and a wealth

of workshops, tools, trainings.

381

:

I'm still doing trainings as we speak.

382

:

And I wanted to really, again,

make it the fun one, but also the

383

:

VIP one where I'm able to say to

my private coaching clients, if

384

:

you ever see me doing something

in public and it's being captured.

385

:

You will get the replay.

386

:

So that was a primary purpose

for the client portal.

387

:

But also, as I said, when we go back

through that vision setting session,

388

:

we have that initial conversation.

389

:

There are some things where I'm

just like, we don't need to be

390

:

on a call to go through this.

391

:

Let me give you the framework and then

you can let me know what comes up for you.

392

:

Right.

393

:

And that was the other thing

with the client portal.

394

:

I wanted to make it easy to do that.

395

:

Even like, as we speak at the moment,

I'm technically closed for Christmas.

396

:

and then coming back, I wanted to give

clients something for them to dive

397

:

into in those moments where they get.

398

:

time independent of me to

kind of go through and work

399

:

on things and go over things.

400

:

the other thing with this client

portal, which is something

401

:

that I did intentionally.

402

:

So the private coaching experience

is three months, but you get access

403

:

to the client portal for six.

404

:

Why?

405

:

Because I wanted that

continuity to be in place.

406

:

I also wanted to give folks an

opportunity to work on dual goals.

407

:

And I know somebody is like, what

the heck is a dual goal, Jaz?

408

:

What is like, what is that?

409

:

But ultimately a dual goal is when I

get somebody who comes to me and she

410

:

goes, look, when I, she, he, they, by

the way, um, I don't gender in my work.

411

:

I probably should say

that to people more often.

412

:

I work with all genders and backgrounds.

413

:

Um, but either way, the person, comes to

me and they go, I need to find a new job.

414

:

I want to earn more money.

415

:

Oh, but behind the scenes, I

want to get into public speaking.

416

:

I want to launch a business or I've

already got a business, but the priority

417

:

right now is to really earn more in

my day job or is to manage and just

418

:

show up differently as a leader within

my role, get a promotion, et cetera.

419

:

On the side of what this separate

thing or the other way around, right?

420

:

I've got somebody who's like,

I want to step into leadership

421

:

on my business and grow it.

422

:

But I do think this is the

year that I want to try and

423

:

find something on the side.

424

:

So how can I build a

profile in both spheres?

425

:

And so there's a space where I never

wanted anybody to feel pressured.

426

:

Um, to have to choose or to flip

flop in terms of their focus.

427

:

So the beauty of having six months access

to the portal is you can choose and know

428

:

that you've got access to resources.

429

:

So if you take seven out of the

eight sessions that you get, to work

430

:

completely on finding that new role,

getting that promotion, you don't

431

:

need to feel bad or under duress to

then squeeze in that last session on

432

:

entrepreneurship and your business idea.

433

:

We can do it all in

some way, shape or form.

434

:

And so within this client portal,

which is coming across the year in

435

:

2025 will be a number of courses.

436

:

So goals without guilt is the first

one that will be coming in January.

437

:

That is all about my

goal getting methodology.

438

:

Yes, I said, getting, there'll be

more on that later, but that's coming.

439

:

We've got the new job now course, right?

440

:

So again, if you come to me to work

on the entrepreneurial side of things,

441

:

but you need to break the glass and

get a job, We've got you covered.

442

:

Side Hustle Saturday School

is going to be in there.

443

:

We're going to have the Learning

to Like LinkedIn course,

444

:

which is also coming in Q1.

445

:

We've already got the

Goal Getting Challenge.

446

:

This is a 21 day audio challenge, which

really just works on mindset as you

447

:

pursue your goals and that you can plug

into anytime on your platform of choice.

448

:

And then separate to that, I've

got different areas for training.

449

:

So all throughout work with private

coaching clients, they have a brand

450

:

new, this is actually brand new.

451

:

So if you're a client listening to

this, you're probably just like,

452

:

what is she even talking about?

453

:

Um, there is now a form for

you to submit your questions.

454

:

And this is particularly exciting

to me because this allows me to

455

:

create tailored mini, not even mini,

micro trainings to really cut to the

456

:

heart of what's top of mind for you.

457

:

And one of the things that's really

beautiful about this is that A,

458

:

it's a resource that you can go back

to, B, it's a resource that other

459

:

people can learn from, but C, it's

something that is actually still

460

:

available while I'm on maternity leave.

461

:

So while I am on mat leave, I will

intermittently be checking that Q and A

462

:

box and dropping those micro trainings.

463

:

So for folks who joined in

January, you've got access to June.

464

:

be rocking together in that way.

465

:

So it's a, it's a cute little loophole

to us, like, you know, stopping work

466

:

together officially in terms of calls

at the end of the three months, but

467

:

me still being able to support you

in the journey, which is really,

468

:

really important and exciting for me.

469

:

The other thing that we

have is in person sessions.

470

:

So most of you will know,

um, I'm primarily online.

471

:

I've always been online.

472

:

That's where the business

was birthed pre pandemic.

473

:

I live that Zoom life.

474

:

But a big part of things for me was

really bringing that in person back,

475

:

and I did that after the pandemic.

476

:

Had a really amazing space in Aldgate, um,

moved to another space in Old Street, and

477

:

now settled in to a space in Shoreditch.

478

:

It's like, as much as it's Shoreditch,

it's right by Hoxton Station.

479

:

So really lovely location, and

ultimately this is a great space for

480

:

us to have an in person session get

the post its out And just carve a

481

:

unique space for you to work on your

growth I also have a lot of clients

482

:

who choose to stay for the whole day.

483

:

this has worked really well for

my clients who are parents or just

484

:

lead really busy lives where they

come off a coaching call from me

485

:

and then they're enveloped by life.

486

:

And so having the option to

either stay for a full day i.

487

:

e you come in head down Crack on stuff

and then we have our session Or just

488

:

staying for an hour or so after just to

condense things just to integrate what

489

:

you've learned Just to take action on

some of the smaller steps and walk away

490

:

feeling fulfilled It's a really beautiful

space for that and you all know i'm

491

:

obsessed with careers t and r and b So

there's always a good high quality tea

492

:

coffee, hot beverage, fresh water on tap.

493

:

Um, so it's a really cozy place to be.

494

:

You're able to kind of overlook,

um, the views of Hackney.

495

:

Um, and, you know, just really

make an experience of it.

496

:

Again, the fun one.

497

:

Coaching shouldn't be boring.

498

:

You shouldn't be like locked up in your

closet trying to get some peaceful time.

499

:

If it's really that deep for you,

It's literally a drop down on the

500

:

booking form to say, Jaz, I'd like

for my session to be in person.

501

:

And then also speaking of the

experience kind of in the sessions,

502

:

online sessions have now been moved

from Zoom to a platform called Butter.

503

:

Now I used Butter years

ago and it was amazing.

504

:

And I used it for workshops, but

I didn't realise how amazing it

505

:

would be for my one to one clients.

506

:

And it's allowed me to do

things like, you know, um, a

507

:

client gets on the call, there's

508

:

a lot of moving pieces, um, we want to

get clarity, we want to frame things,

509

:

it's as simple as me clicking to open up a

whiteboard and we get those post its out.

510

:

So those post its that I mentioned in

person, those post its are available

511

:

online as well, and we get some frameworks

out, we get some brainstorms, we use

512

:

colour, we use creativity to express

ourselves because I'd be lying if I told

513

:

you that most coaching topics are linear.

514

:

They're just not.

515

:

We don't do the one,

two, three step, right?

516

:

We are complex dynamic humans

and we should be able to do that.

517

:

And ultimately my clients then have a

room of their own with their replays,

518

:

summaries, we can have shared notes,

transcripts, and everything just to

519

:

dive into any time, making our work

together really, really, really easy.

520

:

So, sessions in general

have been upgraded.

521

:

And also I didn't say before,

but if you are in person, we do

522

:

still record the session and I get

that transcript to you as well.

523

:

I'm really big on using technology

to make things easier so both of us

524

:

can be super present in the session.

525

:

I will always take written notes.

526

:

You will always know what was

on those written notes, right?

527

:

I will always do that just

for my own cognitive process.

528

:

But, There is no pressure for you to

scribble down everything that we say.

529

:

You can come back to it.

530

:

Heck, if you find your voice cringe like

I do, you can just keyword search the

531

:

transcript homie and go back or they've

got these really great emojis that

532

:

I like to drop, either like the fire

emoji or the brain emoji, just to kind

533

:

of pinpoint key moments, key epiphanies

that you're having in the session.

534

:

So either way, we can rock and

roll and again, make it the fun

535

:

one in terms of your experience.

536

:

And then last but not least, so this one's

a little bit of a um, End of year special

537

:

slash beginning of the year special.

538

:

So every year I try and do

a client Thanksgiving event.

539

:

It's usually somewhere cute.

540

:

I feed people.

541

:

We vibe all things personal

development, careers.

542

:

There's definitely R& B and

T involved all the time.

543

:

And this year, due to my exciting update,

I just didn't have the capacity to put

544

:

it on in the way that I'd wanted to.

545

:

So I just thought, let's sprinkle

in some exclusive events.

546

:

So right across Q1, I've got

some exclusive client only

547

:

in person and online events.

548

:

I'm talking masterclasses, I'm

talking workshops, I'm talking an

549

:

in person headshot day in London.

550

:

all of these have been put in place to

really support some of the ancillary

551

:

goals that folks come to me with.

552

:

So if I use an example,

I've got my good friend Dom.

553

:

from DMars Designs coming in to do a

session on designing a magnetic website

554

:

that converts without sacrificing

your values, voice, or vision.

555

:

And this is a really powerful one for

me, And I reached out to her casually.

556

:

These are people that I know.

557

:

These are people I consider friends.

558

:

So they got a voice note with the vibe,

It wasn't like, here's a briefcase.

559

:

It was like, listen, I'm working with so

many people and getting their personal

560

:

brand up to scratch, building portfolios

to really attract technical roles.

561

:

I'm always going to be the expert

on copy, positioning, brand, right?

562

:

The more strategic sides of it.

563

:

But I'd love to bring in an angle

around design, an angle around user

564

:

experience, an angle around the

psychology of navigating a website.

565

:

That I know is your forte.

566

:

So she's going to come in

and get in her bag with that.

567

:

Yeah.

568

:

She even messaged me the other

day to say like, can you share

569

:

some of their portfolios?

570

:

Because I want to do live

feedback on the course.

571

:

So everyone walks away with something

specific that they can tweak and upgrade.

572

:

So super excited for that.

573

:

That one is in January.

574

:

Then we've got energy by design,

which is about nutrition for peak

575

:

performance, high, Achievers, high

performers, ambitious folks, food is fuel.

576

:

Okay, food is fuel, sleep is important,

drink your water, all that good stuff.

577

:

These are all the things that we

know but I wanted to create a safe

578

:

space for us as high performers to

understand what are some of the small

579

:

tweaks that we can be making to really

unlock high performance this year.

580

:

And again, not in a way that

is harmful to us but is in a

581

:

way that is Really supportive.

582

:

How can nutrition support our

big audacious goals, right?

583

:

What does our breakfast

look like when we're busy?

584

:

We're b a z a f, right?

585

:

And then what does it look like

in our peaceful times, right?

586

:

What some of those little swaps that

we can make to have energy and this

587

:

is gonna be with my friend Sharla

Also my own personal nutritionist

588

:

who I called her up and I said look

Okay, we going on this, uh, motherhood

589

:

journey and we want to manage ADHD.

590

:

She said, I've got you.

591

:

I got on a call with her.

592

:

She gave me some breakfast tips and stuff.

593

:

And I was just like, listen, if

I'm not at work, I'm with clients.

594

:

I am go, go, go, go, go, go, go.

595

:

What can you do?

596

:

And she put together the perfect plan

that has meant that I've slept so well,

597

:

I felt so energised, felt so supported.

598

:

I don't lose my focus

completely in the afternoon.

599

:

Like, the list of results from that

point has been absolutely beautiful.

600

:

So, um, I wanted to make sure

that I introduced her to you

601

:

all in a really meaningful way.

602

:

Then we've got Akira, who told me off

about my private collection prices.

603

:

Um, she's gonna do something on building,

um, using your business to build savings

604

:

and wealth because I think there's so many

of us that want to start a side hustle.

605

:

We want to start a business, right?

606

:

And I've always been open about the

realities of How long it took for my

607

:

business to be profitable and to stop

being funded by my day job, right?

608

:

Um, and I think if more of us were

thinking about wealth, we'd make

609

:

different decisions in our businesses

We would get to certain points faster.

610

:

We would step into our value a lot faster

because it would be bigger than us We'd

611

:

be paying attention to just how much

our overhead is and you know some of

612

:

those niggly things but also the mindset

side of Actually, if you say you want

613

:

to start a business to be a vehicle?

614

:

And a means of creating wealth for

you and your family and creating

615

:

legacy and impact in that way There

are some things that we can't ignore.

616

:

There are some things that

we need to think about.

617

:

So that's why I've invited Akira

to come in and do this because it's

618

:

not just about making the money.

619

:

Because as a career coach, I told

you I work with people on the

620

:

service suite and stuff like that.

621

:

We're going to get that

service suite popping.

622

:

We're going to get those clients.

623

:

We're going to sign those clients.

624

:

But what do we then do with that money

so that it's not just cash flow and

625

:

it's not just money that hasn't got a

purpose and an intention behind it to

626

:

really transform your life and the lives

of those you love or care about, right?

627

:

Your communities.

628

:

And then similar, we have all

similar but slightly different.

629

:

We've got Sarah Jane Maxwell, who's

also my personal wealth coach.

630

:

He's going to be talking

about being wealthy and well.

631

:

So, giving your permission slip

to prosper without the pressure.

632

:

So just talking about some of

the stressful aspects of money.

633

:

Reframing our relationship with money.

634

:

And this one is for anybody,

regardless of whether you're an

635

:

entrepreneur or professional.

636

:

This one is relevant for all of us

to really, in:

637

:

relationship with money in a new way,

with fresh eyes, see it as a skill,

638

:

all of the above, but also really

trying to get under the hood, right?

639

:

She, Sarah definitely

got a voice in her voice.

640

:

With, you know, Hey, like when

we get down under the hood of

641

:

ambition, I work with so many folks

who are amazing and impactful yet.

642

:

They don't ask for the pay rise or.

643

:

They, um, they don't have similar

ambitions in their finances, or they

644

:

have this ick around, around wanting

to earn more, wanting to be more

645

:

wealthy, wanting to manage their

finances in different ways, and to

646

:

just see the fruits of your labor.

647

:

There are so many of you that I talk

to that it's, it's almost an awakening.

648

:

For me to introduce the fact that

you can be paid well for what you

649

:

do, that your bank balance can

reflect the impact that you create.

650

:

You don't just have to be humble

and super hard working and just

651

:

perpetually being underpaid, right?

652

:

You can be paid really, really well.

653

:

Heck, you can be paid

more to do less work.

654

:

Hello.

655

:

Again, that's a conversation for another

episode, but that is one of the bonuses.

656

:

And like I mentioned, the headshot

day, so that is actually on the 6th of

657

:

February with the amazing Donna Ford.

658

:

She did all my headshots last year.

659

:

Um, so yeah, just in general,

the cover of this podcast.

660

:

is Donna, right?

661

:

Creative Genius.

662

:

We'll actually be in that very same

studio because I said I want that studio,

663

:

um, where we'll be able to kind of

select backdrops and stuff like that.

664

:

So at the moment I'm putting together

a bit of a bundle because I know

665

:

when I dropped this one as a bonus

my clients were like, uh, pictures?

666

:

And I was like, no.

667

:

There's a mindset behind getting your

photo taken professionally, right?

668

:

And it really forces you to be

intentional about how do I want

669

:

to show up in the world this year?

670

:

What do I want people

to know about me, right?

671

:

There's a reason you're going to

wear head to toe head cloth pink.

672

:

There's a reason why, you know, I wore

the roll neck when I had the Angela

673

:

Davis book in my headshot because

I was like, this is what I want to

674

:

communicate beyond just a picture

of me smiling or not smiling, right?

675

:

Again.

676

:

So, um, I'm going to be doing a

training just to talk about the

677

:

mindset preparation that you can

do to really leverage any of that.

678

:

Uh personal branding photo shoot and

then needless to say i'm super excited

679

:

to spend that time To get some group

shots with some of my clients both

680

:

past and present So past clients

if you're listening to this and you

681

:

haven't checked your inbox You have

already been invited to all of these.

682

:

Like I said, it's my clients Thanksgiving,

um, event turned into bundle of goodies

683

:

across the whole of Q1, um, mainly January

and February, I will be honest with you.

684

:

But, um, those are some of the

things that we've added in.

685

:

Those are some of the really

exciting updates that have really

686

:

helped me make it into the fun one.

687

:

And the big thing for me is just, this

is sitting on a foundation of me not

688

:

only working with clients, but spending

time thinking about my clients, right?

689

:

And this is not in a creepy way, but I

mean, actually thinking about what were

690

:

some of the things that they wanted

to go into but we ran out of time?

691

:

What were some of the language patterns?

692

:

What were some of the things that

they're learning outside of their

693

:

work with me that I can kind of

integrate into our work, right?

694

:

What are some of the things we won't have

time to unpack fully within the session?

695

:

But I can invite in one of my good

friends and experts to really speak

696

:

to that from a place of authority.

697

:

I'm never going to be one of those

coaches who's like, all of a sudden I'm

698

:

a money coach, I'm a nutrition coach,

but I'm always going to be that mentor.

699

:

that shares from my own experience.

700

:

Oh, a hundred percent for sure.

701

:

I will share with you, um, the things

that I'm working on, the things that

702

:

I'm learning, the things that I'm doing.

703

:

Um, but I believe in getting the

experts in, getting the people

704

:

who do this day in, day out.

705

:

The same way that I do career, um,

strategy and mindset day in, day out.

706

:

There are people who do money day in,

day out, nutrition day in, day out,

707

:

energy day in, day out, UX day in,

day out, photography day in, day out.

708

:

Let's call the experts folks.

709

:

And so that's what I did to make

it extra special for clients.

710

:

Um, and of course, like I said

earlier in the episode, if you

711

:

sign up to be a private coaching

client by the 12th of January, you

712

:

get access to all of these things.

713

:

Um, and it sounds like a lot of

sessions because it genuinely is.

714

:

But as with everything, going back to

what I said about the client portal, all

715

:

the replays end up in the client portal.

716

:

So there's also no pressure for you to

add a bunch of stuff to your calendar.

717

:

I'm always encouraging people

show up to what is most

718

:

urgent for you in that moment.

719

:

Because of course, when you show

up live, you get the Q and A with

720

:

the experts, all of these folks,

you know, Costs hundreds, an hour.

721

:

So please, please, you know,

treat, treat like a buffet.

722

:

Jazz is paying for this.

723

:

I'm gonna have another plate.

724

:

That's what I want people to

do with these experts because

725

:

they have so much to share.

726

:

They're so generous by default.

727

:

And they're really excited to

support my clients because they

728

:

just know how amazing they are.

729

:

So.

730

:

Yeah, those were the upgrades.

731

:

As I said before, if any of this resonates

with you, reach out and book a call.

732

:

But in general, if you're listening

to this from a point of view of

733

:

somebody else who just wants to think

differently about how you do things,

734

:

how you make things more dynamic, more

personal, more tailored, You know,

735

:

like I said, this is on the foundation

of me journaling around my clients.

736

:

I open up a blank page in my journal,

and I think through the sessions that

737

:

I've had each week, and I think through

the themes, and the patterns, and

738

:

the messages, and the breakthroughs,

and I go, how can I take this and

739

:

alchemise it, and um, Spread its impact.

740

:

And again, that is in a way

that's respecting privacy.

741

:

It's anonymized.

742

:

Um, and again, it's sewn back into

the private coaching community.

743

:

Yes, there's always going to be

things that happen within one to one

744

:

coaching and private coaching that

I bring here onto the podcast, but

745

:

I'm really trying to build a wealth

of insight, a wealth of perspective.

746

:

Um, and a wealth of support that will

live within that client portal and

747

:

within that private coaching experience.

748

:

Um, because this is a lot, this is

a long haul as much as, you know,

749

:

first and last 2025 clients have

been, um, enrolled up until the 12th

750

:

of January, I'll be back in 2026.

751

:

So if you're not quite ready now,

Don't worry, I'm not going anywhere and

752

:

everything that I described will still

n the portal when you join in:

753

:

Um, and needless to say there will

be a waitlist for those who are

754

:

listening to this podcast after to

make sure that nobody misses out as

755

:

soon as those diaries are back open.

756

:

So, thank you again for

listening to this episode.

757

:

I know this one was a

little bit lengthier.

758

:

but I wanted to make sure I didn't

miss a thing about all of the different

759

:

upgrades and just my new approach

to coaching for:

760

:

And needless to say, as you can tell,

things will continue to iterate, right?

761

:

It's always a cool response.

762

:

I mentioned earlier that I'm a

manifesting generator, and for those

763

:

of you who know what that is, it means

that I am so inspired by the movements

764

:

of other people and the shifts.

765

:

And the communication and, you

know, be able to see those patterns.

766

:

So the more people that I work

with, the more experiences that I

767

:

have, the more that I have to sew

back in quite naturally, um, into

768

:

every experience that I offer.

769

:

So I will speak to you soon.

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