Artwork for podcast Insights & Innovators Podcast from MRII
Five Lessons from a Market Research Entrepreneur with Dan Coates, YPulse
Episode 6 • 21st October 2024 • Insights & Innovators Podcast from MRII • The Greenbook Podcast Network
00:00:00 00:26:56

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A veteran entrepreneur of five startups, Dan Coates, CEO of YPulse, shares the rollercoaster ride of starting research businesses. Join Katie Gross, Chief Customer Officer at Suzy as she talks with Dan about the skills needed to start and run a business. Dan shares about adapting to cultural and market changes, including the shortening attention span for young people, the sweet spot of his current business, YPulse.

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