What would you do if someone started badmouthing you on social media? How would you respond if someone set off a firestorm about you in a Facebook group? Would you be prepared?

As a solo entrepreneur or small-business owner, you’ve probably never considered a crisis communication plan. I mean, what could possibly happen that would make you need one? It’s not as if you’re United Airlines having to respond to a customer getting beaten up on a flight!

But there are issues that can pop up that we have to respond to. And it’s so much easier to respond when we’ve prepared ahead of time.

There are three things you need to accomplish in your crisis messaging: You must take responsibility. You must show that you care about the people involved. And you must demonstrate that you are taking action to fix the problem.

Listen in as I discuss the 6 things that go into a crisis communication and give concrete examples of why you need one.

Link to this episode

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