In this episode, I’m breaking down the good, the bad and the slightly chaotic reality of the mini offers I’ve run since 2021.

Mini offers can absolutely work, but only when they’re built at the right time, for the right reason, and with a clear path into the rest of your business. Otherwise, they can quickly become a very pretty distraction.

I’m sharing the lessons behind More Bang Less Buck, 10 Days to Speedy Sales, the Mini Offer System and my newest funnel, Cushy CEO.

We’re talking passive income, positioning, bundles, AI, scalable offers and why you really do need to reverse engineer from your core offer first, rather than building a tiny course and hoping it magically knows where to go.

Highlights:

(02:19) - Why mini offers are everywhere right now, and where they can go wrong

(04:21) - The first mini offer that brought in sales while I was out walking

(07:51) - When a “passive” offer becomes anything but passive

(11:18) - The mini offer that became the most profitable one so far

(18:23) - Why timing matters so much when selling a mini offer about mini offers

(23:42) - Why your core offer needs to come before your mini offer

To find out more:

Website

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(FREE) THE CUSHY WORK WEEK PLAYBOOK

This podcast is proudly produced by Wavemakers Audio