Eve Sleep CEO Cheryl Calverley and Creative Director Caroline Smith, join Wax/On’s Mark Runacus and Ben Hooper to explain why it’s important that Eve Sleep is perceived as more than a mattress business and becomes a sleep wellness brand. Caroline talks about how creative in-housing works at Eve Sleep; and Cheryl narrates her journey from CMO to CEO. They discuss new category insights and explain how a brand like Eve Sleep can authentically play a role in us getting better sleep, and what Eve Sleep is doing to become more sustainable.