In this episode of Business Lunch with Roland Frasier, we get to sit and hear  Grant Cardone and Roland reflect on the last eight months in 2020. You will appreciate his takeaways, especially if you are struggling right now. Listen through to the end for the three things to do if you’re in trouble right now. In Roland’s words, “They’re money”.

Grant is an American author, motivational speaker, real estate investor, and professional sales trainer. Grant Cardone speaks on leadership, real estate investing, entrepreneurship, social media, and finance and has written eight business books, runs thirteen businesses, and is the CEO of seven privately-held companies. 

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• What he was most wrong about.

“I thought the world was coming to an end…100% sure that no one would ever pay us again for anything literally for the next three months. Every time somebody gave me a thousand dollars, I was like, what is wrong with these people?”. Grant Cardone.

• His reflections on 2008, and his biggest lesson from that time.

“I remember 2008, and man, I was in a different position because I was dependent upon one vertical.” Grant Cardone.

• His number 1 takeaway from 2020.

“When the going gets tough, the Executives have to get better. Leadership has to be much greater.” Grant Cardone.

• A principle to help you as you move forward into 2021.

“The second thing is just, whatever you lose, you need to figure out how to pick that up times something, in these other spaces.” Grant Cardone

• Grants initial response to the country shutting down and the decision he made that he wouldn’t make again.

“Looking in retrospect, I made some mistakes.” Grant Cardone.

• How he led his team in a way that sustained energy and results.

“And basically the theme was ain’t no virus going to stop us. And we have had the best year we’ve ever had at this company”. Grant Cardone.

• How he made sure that his team would be able to keep their jobs.

“As long as they do the right number, the right amount of outflow, the outflow is going to take care of the inflow.” Grant Cardone.

• Why he thinks he’s been able to end the year with incredible results.

“I think what happens is people that are committed, find the best part of them when they get hit and, and their commitments get challenged.” Grant Cardone.

• His approach to staying connected with his audience and market.

“So as you know, we’ve been virtual for a long time and, we have been very heavy in social media, and zoom or any way to deliver to the client every day, whether we’re paid for that or, not has been a heavy emphasis. So all we’ve done really is not just double down on that, but 10 X on that.” Grant Cardone.

• The three questions that he asked his worried customers (to keep them).
• His vital approach to partnerships.

1) "Make a decision that you’re responsible for COVID. Not the virus. Wu Han is responsible for that, but you are responsible for the condition you were in that you’re losing your job, your job’s at risk, your retirement’s at stake, whatever the case is".

2) "In addition to your job, you have to start scaling the job out. You have to scale something indestructible… I don’t mean diversified. I mean, in spots that are indestructible".

3) "The third thing is that I would tell people: You have to get around people who are thinking big. Don’t try to do things alone. People that are suffering right now are mostly the desperadoes...You don’t want to do success alone”. Grant Cardone.

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you.

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