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Advanced Tax Strategy Most CPAs Never Discuss
Episode 47319th June 2026 • Real Money Talks • Loral Langemeier
00:00:00 00:13:22

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Owning 45 rental properties and multiple group homes sounds like a dream until a six-figure tax bill arrives.

In this episode of Real Money Talks, Loral Langemeier helps a Virginia couple uncover why their current business structure may be costing them far more in taxes than necessary. After paying approximately $125,000 in taxes, they discover that the issue isn't a lack of deductions it's a lack of an advanced tax strategy.

Loral explains why real estate investors need more than a traditional CPA and explores how business owners can create deductible allowances, improve bookkeeping systems, and use advanced tax strategy tools like gas and oil investments to offset taxable income.

If you're building wealth through real estate, business ownership, or alternative investments, this episode offers valuable insights into using an advanced tax strategy to reduce taxes, increase cash flow, and build long-term wealth.

Loral's Takeaways:

  • Tax Planning and Business Structure Overview (00:05)
  • Current Financial Situation and Tax Payments (01:03)
  • Corporate Structure and Tax Entity Issues (02:21)
  • Proposed Tax Strategies and Corporate Structure Adjustments (03:15)
  • Behavioral Changes and Tax Compliance (05:41)
  • Investment Opportunities and Tax Deductions (07:41)
  • Bookkeeping and Accounting Adjustments (10:26)

Meet Loral Langemeier:

Loral Langemeier is a money expert, sought-after speaker, entrepreneurial thought leader, and best-selling author of five books.

Her goal: to change the conversations people have about money worldwide and empower people to become millionaires.

The CEO and Founder of Live Out Loud, Inc. – a multinational organization — Loral relentlessly and candidly shares her best advice without hesitation or apology. What sets her apart from other wealth experts is her innate ability to recognize and acknowledge the skills & talents of people, inspiring them to generate wealth.

She has created, nurtured, and perfected a 3-5 year strategy to make millions for the “Average Jill and Joe.” To date, she and her team have served thousands of individuals worldwide and created hundreds of millionaires through wealth-building education keynotes, workshops, products, events, programs, and coaching services.

Loral is truly dedicated to helping men and women, from all walks of life, to become millionaires AND be able to enjoy time with their families.

She is living proof that anyone can have the life of their dreams through hard work, persistence, and getting things done in the face of opposition. As a single mother of two children, she is redefining the possibility for women to have it all and raise their children in an entrepreneurial and financially literate environment.

Links and Resources:

Ask Loral App: https://apple.co/3eIgGcX

Loral on Facebook: https://www.facebook.com/askloral/

Loral on YouTube: https://www.youtube.com/user/lorallive/videos

Loral on LinkedIn: https://www.linkedin.com/in/lorallangemeier/

Money Rules: https://integratedwealthsystems.com/money-rules/

Millionaire Maker Store: https://millionairemakerstore.com/

Real Money Talks Podcast: https://integratedwealthsystems.com/podcast/

Integrated Wealth Systems: https://integratedwealthsystems.com/

Affiliate Sign-Up: https://integratedwealthsystems.com/affiliates

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Transcripts

Sharon Galluzzo:

The profit doesn't happen by chance, it

Sharon Galluzzo:

happens by design. Let's dig in on this podcast. We talk a lot

Sharon Galluzzo:

about strategies, systems, consistent sales, and we really

Sharon Galluzzo:

dig into sort of the left brain side of what it means to have a

Sharon Galluzzo:

profitable business. I really do focus on structures and, and

Sharon Galluzzo:

systems. Being a profit strategist, that's kind of my

Sharon Galluzzo:

wheelhouse. And the less often we've talked about something

Sharon Galluzzo:

else that I think is becoming more and more and more important

Sharon Galluzzo:

in our business lives, and that is the topic of connectivity,

Sharon Galluzzo:

being connected to one another in this AI economy. Whenever AI

Sharon Galluzzo:

is coming in, and it can do so much in our businesses, we still

Sharon Galluzzo:

need to be having that human connection to one another, so

Sharon Galluzzo:

let's face it. I mean, AI is everywhere, whether it's here to

Sharon Galluzzo:

stay or it's a passing fad. Right now, it is absolutely

Sharon Galluzzo:

everything. And AI can do so much for you. It can save so

Sharon Galluzzo:

much time. AI can write an email for you, it can build a quote,

Sharon Galluzzo:

it can do all kinds of things that that you need done. It can

Sharon Galluzzo:

generate content, it can take meetings for minutes, and and

Sharon Galluzzo:

compile all of your notes. It can help you work faster, but

Sharon Galluzzo:

what AI can't do is keep that human connection, because let's

Sharon Galluzzo:

face it, people buy from other people. I know it's increasingly

Sharon Galluzzo:

common for us to buy things on our devices, right? You'll see

Sharon Galluzzo:

an ad, and, oh, that looks super cool, or I can use that, that'll

Sharon Galluzzo:

make my life easier, that'll help me with my diet. Oh, that's

Sharon Galluzzo:

a really cool thing for my pregnant daughter. And we are

Sharon Galluzzo:

interacting with the device, however, more often than not,

Sharon Galluzzo:

those ads that we are responding to have a human face to them,

Sharon Galluzzo:

and sometimes that face is an AI-generated face. However,

Sharon Galluzzo:

whenever we are looking for clients, when we are building

Sharon Galluzzo:

our business, when we are building that relationship, it

Sharon Galluzzo:

is a human to human relationship. People buy from

Sharon Galluzzo:

other people that they know, like, and trust. People will

Sharon Galluzzo:

make a referral to your business because they did business with

Sharon Galluzzo:

you and had a good experience. Teams stay in businesses because

Sharon Galluzzo:

of relationships. I don't know if you've heard this, but in a

Sharon Galluzzo:

business setting, whenever you are, when your employees are

Sharon Galluzzo:

working for you that they will leave a job that they love

Sharon Galluzzo:

because they have a manager that they cannot stand, and they will

Sharon Galluzzo:

stay in a job that maybe isn't the most amazing thing they've

Sharon Galluzzo:

ever done. However, they will stay because of the

Sharon Galluzzo:

relationships, because of the thing that you've built

Sharon Galluzzo:

together, I've had employees like that, where the interaction

Sharon Galluzzo:

of working together, of us being a team, was the thing that kept

Sharon Galluzzo:

them there. Relationships and human connectivity is huge in

Sharon Galluzzo:

everything that we do, even in business to business

Sharon Galluzzo:

interactions, those decisions are still made by human beings.

Sharon Galluzzo:

So, it isn't just a numbers game. We talk a lot about it, is

Sharon Galluzzo:

a numbers game. It is also a relationship interaction. I know

Sharon Galluzzo:

that whenever I have been in businesses that I love to shop

Sharon Galluzzo:

in, there was a particular boutique in our downtown that I

Sharon Galluzzo:

would go and, and look and look through the racks all the time.

Sharon Galluzzo:

I would go in there frequently, even if the inventory hadn't

Sharon Galluzzo:

changed, because when I walked in the door, they said, "Hi,

Sharon Galluzzo:

Sharon, how are you? What's going on? What's new? They knew

Sharon Galluzzo:

my name when I walked in the door. They knew my family. They

Sharon Galluzzo:

knew what was going on in my life, because we had a human

Sharon Galluzzo:

connection, and it made me more willing and more excited about

Sharon Galluzzo:

doing business with them. And increasingly, as we are going

Sharon Galluzzo:

into this economy, where machines are doing a lot of the,

Sharon Galluzzo:

the copy, a lot of the words, a lot of the interactions, there

Sharon Galluzzo:

is a loss of that human feeling. I was talking to someone the

Sharon Galluzzo:

other day and. AI came up, and what they said to me was

Sharon Galluzzo:

everyone sounds the same. Everyone is using the same

Sharon Galluzzo:

tools, so the same voices are coming back, no matter what you

Sharon Galluzzo:

put into the device, whatever you put into that particular

Sharon Galluzzo:

model. If everyone is using that, then everyone becomes the

Sharon Galluzzo:

same, the same sound, and it becomes homogenous, and everyone

Sharon Galluzzo:

sounds like everyone else.

Sharon Galluzzo:

So, what do we do? How do we break open and be show our human

Sharon Galluzzo:

face, along with, you know, the AI is really good at writing

Sharon Galluzzo:

copy. The AI is really good at consolidating our thoughts and

Sharon Galluzzo:

putting them back out to us. So, what do we do? You know, the AI

Sharon Galluzzo:

cannot build genuine trust. It can't. You need another human

Sharon Galluzzo:

being to build that trust. It can't read the temperature of a

Sharon Galluzzo:

room, if you walk into a room and you start talking and you

Sharon Galluzzo:

get a vibe, and you're like something is different about

Sharon Galluzzo:

this room, or you walk into a room prepared to talk to a bunch

Sharon Galluzzo:

of people wearing suits and ties, and, and you know, very

Sharon Galluzzo:

formal, and you walk in and everybody's barefoot wearing

Sharon Galluzzo:

T-shirts, AI can't, can't adjust for that. It can't walk into a

Sharon Galluzzo:

room and see, oh, I need to be a little bit more casual or I need

Sharon Galluzzo:

to be a bit more polished in what I say. It can't read a

Sharon Galluzzo:

room, that's what we are for. It cannot create the experience of

Sharon Galluzzo:

being truly seen. Have you had that experience where you met

Sharon Galluzzo:

someone, or you talked to someone, or you were in a space,

Sharon Galluzzo:

and someone on the stage, or someone who was giving a

Sharon Galluzzo:

presentation to you to buy something, made you feel

Sharon Galluzzo:

completely and fully seen. A machine can't do that. That is a

Sharon Galluzzo:

human to human thing that we need. There is something about

Sharon Galluzzo:

us human beings that we have a presence, we have a spirit, we

Sharon Galluzzo:

have an electricity that a machine doesn't have a machine

Sharon Galluzzo:

has a different kind of electricity, we have a, we just

Sharon Galluzzo:

have a spark, and, and that spark, when we come in contact

Sharon Galluzzo:

with another human being, just makes the difference, it makes

Sharon Galluzzo:

all the difference in the world. So we want to encourage that

Sharon Galluzzo:

spark, that human connection, so you know, what do you do? How do

Sharon Galluzzo:

you show up and be your authentic voice, be that little

Sharon Galluzzo:

quirky-ness that you have? How do you show up that way and

Sharon Galluzzo:

still be professional in business? My biggest advice, my,

Sharon Galluzzo:

if the biggest takeaway, if you can take from this podcast

Sharon Galluzzo:

today, is be authentically you, don't be somebody that you're

Sharon Galluzzo:

not. The problem with creating a, a persona or a face of the

Sharon Galluzzo:

business that is very unlike you is that once people connect with

Sharon Galluzzo:

that version of you, you must maintain that mask, you must

Sharon Galluzzo:

maintain that. I cannot tell you how many stories I have heard of

Sharon Galluzzo:

famous people who created an image. I believe that Lady Gaga

Sharon Galluzzo:

has said this, that she came with this persona, she came out

Sharon Galluzzo:

with this, this character, this character, character, and

Sharon Galluzzo:

caricature of herself, that was Lady Gaga, but Stephanie, the

Sharon Galluzzo:

human being, is not Lady Gaga. There are a lot of entertainers

Sharon Galluzzo:

who have created on stage personas that are different from

Sharon Galluzzo:

who they are in real life, and once the public connects with

Sharon Galluzzo:

that persona, you have to maintain that persona, so unless

Sharon Galluzzo:

you want to have that experience and be put on that specific face

Sharon Galluzzo:

of the business and maintain that continually, because if you

Sharon Galluzzo:

don't maintain it, that will break trust, because now you've

Sharon Galluzzo:

shown up in a different way. Start off just being you. If you

Sharon Galluzzo:

are a person who loves Pokémon cards, it's okay to talk about

Sharon Galluzzo:

it. It's okay to have Pokémon cards and wear Pokémon T-shirts,

Sharon Galluzzo:

depending on where you're going, it's okay to dive into who you

Sharon Galluzzo:

are as a person, as well as a business owner. Myself, I don't

Sharon Galluzzo:

know if you've ever noticed, but in the back of my videos,

Sharon Galluzzo:

sometimes, if the camera is wide enough, you can see my Wizard of

Sharon Galluzzo:

Oz collection, that is my thing that I. Love that lights me up,

Sharon Galluzzo:

and I will bring that into what I do sometimes, and nothing that

Sharon Galluzzo:

I've built precludes me from having that as part of my

Sharon Galluzzo:

identity. So be yourself if you are a really quiet person. If

Sharon Galluzzo:

public speaking is difficult for you, if you are somebody who

Sharon Galluzzo:

just struggles to be the face of the business, and you do need to

Sharon Galluzzo:

be the face of the business, you can be quiet, you can be subtle,

Sharon Galluzzo:

you can speak at a slower pace, you can do whatever you need to

Sharon Galluzzo:

do to be authentically you.

Sharon Galluzzo:

You don't have to be me. You don't have to talk fast, and you

Sharon Galluzzo:

don't have to talk loud, and you don't have to be in your face.

Sharon Galluzzo:

You don't have to be that. If that's not who you are, that for

Sharon Galluzzo:

me is part of my personality. I am big and loud, and I talk

Sharon Galluzzo:

fast, and I love that part of myself, and I do bring that into

Sharon Galluzzo:

my business. So, whenever you are on a podcast with me, you'll

Sharon Galluzzo:

experience me this way, and when we work together, you, when you

Sharon Galluzzo:

see me on a call or a Zoom workshop, you're going to see

Sharon Galluzzo:

the same person. I'm not showing up in a different way, I'm

Sharon Galluzzo:

bringing my personality, my humanity into the space, so that

Sharon Galluzzo:

people can see who I am and connect with me that way, and

Sharon Galluzzo:

that is a really powerful part of what your business persona

Sharon Galluzzo:

is. I know a lot of people have, instead of or in addition to

Sharon Galluzzo:

business brands, they have personal brands, and your

Sharon Galluzzo:

personal brand goes even deeper into this, whoever you know,

Sharon Galluzzo:

uniqueness of who you are, this originality. There is only one

Sharon Galluzzo:

you on planet earth, no one else can be you or be the person that

Sharon Galluzzo:

you are, and AI can't be that person for you either. So,

Sharon Galluzzo:

embrace who you are. If you have, you know, if, if you are

Sharon Galluzzo:

someone who is, you know, very technical, you like to get into

Sharon Galluzzo:

the weeds of technical stuff, and you like to talk tech. It's

Sharon Galluzzo:

okay to do that. Now, you can't necessarily do that in every

Sharon Galluzzo:

conversation, because you might lose people. However, you can

Sharon Galluzzo:

bring some of that into your conversation. If you want to

Sharon Galluzzo:

talk about, you know, really technical things, you could

Sharon Galluzzo:

start out saying something that's very technical, and then

Sharon Galluzzo:

step back and explain what you mean in plainer, regular person

Sharon Galluzzo:

English, or whatever language you speak, speak the common

Sharon Galluzzo:

language again, so that they can take the journey with you,

Sharon Galluzzo:

because they'll love that you are technical, they'll love that

Sharon Galluzzo:

you get into the weeds on things if you don't speak only in that

Sharon Galluzzo:

language. If they're not a tech person too, if they're a tech

Sharon Galluzzo:

person too, you are golden. You can keep going and going and

Sharon Galluzzo:

going. It's magnificent when you find someone who speaks the same

Sharon Galluzzo:

language as you, but you really just be authentically who you

Sharon Galluzzo:

are, it's so much work to try to be someone else, to try to put

Sharon Galluzzo:

on a mask, and then have to maintain that mask. Now that

Sharon Galluzzo:

being said, there are some things within your industry that

Sharon Galluzzo:

you will have to be, you know, they're, they're, you know,

Sharon Galluzzo:

things that you need to do to be taken seriously or be respected

Sharon Galluzzo:

in the space. So, you always want to be cognizant of those

Sharon Galluzzo:

things, keep those things in mind, but they don't have to

Sharon Galluzzo:

drive who you are and your personality and how you show up,

Sharon Galluzzo:

and when you show up as yourself, when you are are

Sharon Galluzzo:

authentic, when you are true to who you are, you will naturally,

Sharon Galluzzo:

without having to work for it, create and build connections

Sharon Galluzzo:

with other people. Connection isn't luck, connection is

Sharon Galluzzo:

intentional and it is easy and valuable, and will bring you

Sharon Galluzzo:

more of what you want when you actually are being authentic and

Sharon Galluzzo:

making that human connection. So, how do we, you know,

Sharon Galluzzo:

strengthen that connection whenever we're talking to other

Sharon Galluzzo:

people. The first thing that you can do, and this is something

Sharon Galluzzo:

that I will admit I struggle with a little bit, because I'm

Sharon Galluzzo:

very, very literal. When someone tells me something, my brain

Sharon Galluzzo:

goes in and it starts the filing system, and it goes and it puts

Sharon Galluzzo:

it in this little box over here. Here, and so I go, oh, okay,

Sharon Galluzzo:

that's what you told me. I have a deposited it in the box, and I

Sharon Galluzzo:

now have that information. And something that I am getting

Sharon Galluzzo:

better at is getting curious when someone tells me something,

Sharon Galluzzo:

I am learning to ask more questions. Oh, that's really

Sharon Galluzzo:

interesting. What did you mean by that? Or tell me more about

Sharon Galluzzo:

that. Or ask a follow-up question if it's, you know, they

Sharon Galluzzo:

say something and there's a natural follow-up question, you

Sharon Galluzzo:

can ask the follow-up question.

Sharon Galluzzo:

Asking more questions actually enables the person that you're

Sharon Galluzzo:

talking to to feel heard and feel seen, because they didn't

Sharon Galluzzo:

just give you information and you went away and put it in a

Sharon Galluzzo:

box, but you're now interacting with them, you're making a

Sharon Galluzzo:

connection, and the second piece of that is to really seek to

Sharon Galluzzo:

understand when someone says something to you, you can say,

Sharon Galluzzo:

"How you know, tell me more about that. I want to understand

Sharon Galluzzo:

you. I want to understand where you're coming from, that sort of

Sharon Galluzzo:

your mindset, instead of saying, "You know, you need to

Sharon Galluzzo:

understand me, asking those questions and drawing out that

Sharon Galluzzo:

information from them allows you to understand where they're

Sharon Galluzzo:

coming from. I know I've told this story before, but whenever

Sharon Galluzzo:

we had a storefront, people would come in the door and they

Sharon Galluzzo:

would ask a question. It would be a very specific question, and

Sharon Galluzzo:

it was almost always, What does this service cost? And I,

Sharon Galluzzo:

myself, my husband, and we trained our employees to get

Sharon Galluzzo:

curious and ask them, oh yes, we can definitely do that for you.

Sharon Galluzzo:

Tell me about what you have. What's the story behind that?

Sharon Galluzzo:

Where did you find it? Tell me more about that thing, and that

Sharon Galluzzo:

act of asking questions created a connection, and people,

Sharon Galluzzo:

whether they did business with us or not, were felt connected,

Sharon Galluzzo:

felt heard, and seen, and when they left, they were talking

Sharon Galluzzo:

about us in a positive way, because we had a genuine

Sharon Galluzzo:

connection. The second thing that you can do to sort of

Sharon Galluzzo:

strengthen connection, whenever you are interacting with your

Sharon Galluzzo:

potential clients, your clients, people who've already done

Sharon Galluzzo:

business with you, while you're doing customer service, is to be

Sharon Galluzzo:

fully present to stop everything and give that person your full

Sharon Galluzzo:

attention. If you have a phone in your hand, put it down, turn

Sharon Galluzzo:

it upside down. If it's not something urgent that it, that

Sharon Galluzzo:

you, that can't wait a few minutes, put it down, connect

Sharon Galluzzo:

with them, be fully present. If you can bring all of the pieces

Sharon Galluzzo:

of yourself into the room with you at while you're talking to

Sharon Galluzzo:

someone, whether it's by phone, whether it's on Zoom, whether

Sharon Galluzzo:

it's in person, when you are talking to someone, if you can

Sharon Galluzzo:

be fully, fully present, they, it, the, they will feel that

Sharon Galluzzo:

connection. Your interactions will be better. Your business

Sharon Galluzzo:

will be stronger, because you are actually present at that

Sharon Galluzzo:

moment. I have a pet peeve, if you will, and that is when I'm

Sharon Galluzzo:

specifically, when I'm deeply engrossed in something, when

Sharon Galluzzo:

someone interrupts me, it's, it's, you know, it's like nails

Sharon Galluzzo:

on a chalkboard, it's a very.. I have a physical reaction to

Sharon Galluzzo:

being interrupted, and I had to train myself to not be that way

Sharon Galluzzo:

in my business, and that if someone came into the store, if

Sharon Galluzzo:

someone called on the telephone, if someone was reaching out to

Sharon Galluzzo:

me, if someone was in front of me, and I still do this today, I

Sharon Galluzzo:

stop everything, and it wasn't always easy to stop that

Sharon Galluzzo:

interruption, right? So, what I would do was, when it was

Sharon Galluzzo:

particularly when it was phone call, was easiest to train on a

Sharon Galluzzo:

phone call, when the phone would ring, I would go, and then I

Sharon Galluzzo:

would stop. I would take a deep breath, change gears, then I

Sharon Galluzzo:

would answer the phone, and because I practiced it every

Sharon Galluzzo:

single time, instead of taking 10 seconds, it was almost

Sharon Galluzzo:

instantaneous. So you can train yourself to be present with the

Sharon Galluzzo:

person that you're speaking with. You can make eye contact

Sharon Galluzzo:

now. I will give you a caveat here on making eye contact as a

Sharon Galluzzo:

literal person. When someone told me about making eye

Sharon Galluzzo:

contact, I would lock eyes with. Person and never let my, my

Sharon Galluzzo:

sight leave them, and I would stare at them, and for a lot of

Sharon Galluzzo:

people that makes them feel great, that you and you are

Sharon Galluzzo:

locked eyes, you are totally connected with them, and then

Sharon Galluzzo:

there are some people who that becomes too much, it's it's it's

Sharon Galluzzo:

too intense, it's too intimate, so take cues from the person

Sharon Galluzzo:

that you're talking with, make eye contact, and, and make sure

Sharon Galluzzo:

that they are comfortable with that.

Sharon Galluzzo:

If they, you know, stop making eye contact with you completely,

Sharon Galluzzo:

it's maybe a little too much, but you can make eye contact

Sharon Galluzzo:

with them, and you know, make sure that you blink, and you can

Sharon Galluzzo:

look down and look back up, but making them see be seen eye to

Sharon Galluzzo:

eye is a really powerful way to make a connection, and then the

Sharon Galluzzo:

third thing about being fully present is going to be a little

Sharon Galluzzo:

bit hard, because of the way that we are designed, because of

Sharon Galluzzo:

the way that we are in our society, whenever there's a

Sharon Galluzzo:

conversation going on, we are always listening for our turn to

Sharon Galluzzo:

speak, so we're listening to them, and we're formulating the

Sharon Galluzzo:

cool thing, funny, expressive thing that we're going to retort

Sharon Galluzzo:

back to them, so that we can be clever or we can be helpful, and

Sharon Galluzzo:

we don't fully listen when you are listening to someone else.

Sharon Galluzzo:

Be fully present, listen to hear what they're saying, and not to

Sharon Galluzzo:

respond, because if you are listening halfway and you don't

Sharon Galluzzo:

actually know what they're saying, you could actually

Sharon Galluzzo:

answer them in an incorrect way, you might be answering a

Sharon Galluzzo:

question that they never asked, so make sure that you're

Sharon Galluzzo:

listening fully, that you're listening to hear and

Sharon Galluzzo:

understand, and not just listening to respond. And then

Sharon Galluzzo:

the third piece of being connected with our businesses is

Sharon Galluzzo:

following through. If you say that you were going to send an

Sharon Galluzzo:

email, send the email. If you say you're going to do some

Sharon Galluzzo:

research and get back to them, do the research and get back to

Sharon Galluzzo:

them. Follow through on what you say, because that is a part of

Sharon Galluzzo:

the trust. Whenever you make an agreement with them, even if

Sharon Galluzzo:

it's just a verbal agreement for something like I'll send you an

Sharon Galluzzo:

email later that's an agreement, and if you don't follow through,

Sharon Galluzzo:

that will break the trust. Here's a little tip on making

Sharon Galluzzo:

promises to your clients, your potential clients, your vendors,

Sharon Galluzzo:

people that you're working with. If you don't want to do

Sharon Galluzzo:

something, don't offer that thing. Don't say, "Well, yeah,

Sharon Galluzzo:

I'll do research and, and I'll give you numbers, and I'll get

Sharon Galluzzo:

back to you on that. If that's not something that you really

Sharon Galluzzo:

want to do, and they haven't asked for that, you don't have

Sharon Galluzzo:

to over promise something that you really don't want to

Sharon Galluzzo:

deliver, so be aware of what you're, you know, what you're

Sharon Galluzzo:

offering when you're talking to someone. One of my clients would

Sharon Galluzzo:

set, would was talking to me, and she was like, "Oh, I've got

Sharon Galluzzo:

to do this research, and I gotta take this in, I gotta do the

Sharon Galluzzo:

numbers, and I gotta get back to them, and it's just, it's just

Sharon Galluzzo:

so much work, and I just don't want to do it. And I said, well,

Sharon Galluzzo:

did they ask for that? She goes, no, no, no, I was just trying to

Sharon Galluzzo:

be, give really good service, and, and be proactive, and, and

Sharon Galluzzo:

think ahead, and I was like, well, don't, don't offer that if

Sharon Galluzzo:

you don't want to do the work, if you do promise something,

Sharon Galluzzo:

make sure that you follow through, make sure that you are

Sharon Galluzzo:

find a way to remember details that they shared with you. Me,

Sharon Galluzzo:

for me, I am constantly writing notes. I'm writing notes with my

Sharon Galluzzo:

hand on a piece of paper and a pen, not necessarily typing.

Sharon Galluzzo:

There's nothing wrong with typing, but for me, the using

Sharon Galluzzo:

more of my senses, my sense of touch, my sense of sight, my

Sharon Galluzzo:

sense of sound, my speaking. By using as many senses as I can, I

Sharon Galluzzo:

will remember details better, and I have it written down, so

Sharon Galluzzo:

that when I talk to them again, I can look back over my notes

Sharon Galluzzo:

and go, oh, this was the detail, these were the things that we

Sharon Galluzzo:

talked about. Now, I do have a pretty good memory, and

Sharon Galluzzo:

sometimes I remember it without the notes. However, I speak to a

Sharon Galluzzo:

lot of people, so I can't always rely on my memory. So, here's a

Sharon Galluzzo:

trick that you can try: remember one thing about that person, one

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thing, one personal detail. I worked at a university, my

Sharon Galluzzo:

actually my alma mater, I worked there, and I worked very closely

Sharon Galluzzo:

with the president of the university, and he was an

Sharon Galluzzo:

amazing guy, really knew everybody, remembered every.

Sharon Galluzzo:

Buddy and I watched how he interacted with many of the

Sharon Galluzzo:

people around him, and what I figured out was he remembered

Sharon Galluzzo:

one personal salient fact about that one person, and every time

Sharon Galluzzo:

he saw me, because he saw me when I was pregnant with my

Sharon Galluzzo:

oldest daughter, so it was very evident that I was about to have

Sharon Galluzzo:

a child, and that I did have a child, and I continued to work,

Sharon Galluzzo:

and so every time he saw me, he would ask about my daughter.

Sharon Galluzzo:

There was a custodian. Every time he saw that custodian, he

Sharon Galluzzo:

asked about a very specific thing, and it always generated a

Sharon Galluzzo:

really interesting conversation, and it made everyone feel that

Sharon Galluzzo:

despite the fact that this man was a president of a university

Sharon Galluzzo:

with 1000s of students and 1000s of employees and tons and tons

Sharon Galluzzo:

of board members and everybody that he had to interact with,

Sharon Galluzzo:

and he always knew something personal about everyone, because

Sharon Galluzzo:

he chose one thing that is a tip that you can try and see if

Sharon Galluzzo:

remembering one thing about everyone you meet, instead of

Sharon Galluzzo:

trying to remember everything about everyone you meet, will

Sharon Galluzzo:

not help you have a really good connection with people, and then

Sharon Galluzzo:

finally, as you're interacting with people, build those small,

Sharon Galluzzo:

build those small moments of trust, those things where you

Sharon Galluzzo:

return the phone call you promise to make them, you give

Sharon Galluzzo:

them the information that you, they asked for, they ask you a

Sharon Galluzzo:

question, and you have the information that they need. You

Sharon Galluzzo:

have, because of your expertise, you're able to answer that

Sharon Galluzzo:

question and meet that need in a deeper way. Build those small

Sharon Galluzzo:

moments of trust, and these are all things that build that human

Sharon Galluzzo:

connection, because we are humans, and we are doing

Sharon Galluzzo:

business with humans, and even though we're using technology to

Sharon Galluzzo:

make those things easier, there is still that magnificent power

Sharon Galluzzo:

of the human connection. And let's bring it back to business.

Sharon Galluzzo:

When you have your strong relationships, they are going to

Sharon Galluzzo:

make referrals for you. They are going to continue to do business

Sharon Galluzzo:

with you. Like I used to go back into that boutique over and over

Sharon Galluzzo:

and over again. It was my favorite place to shop. It

Sharon Galluzzo:

wasn't that I didn't shop somewhere else, but I was always

Sharon Galluzzo:

going to go back to them because of the strong relationship and

Sharon Galluzzo:

connection we created as humans. There is the loyalty that is

Sharon Galluzzo:

built by those, like we said, the small moments of trust.

Sharon Galluzzo:

Building those small moments of trust builds the loyalty, the

Sharon Galluzzo:

loyalty that keeps them coming back, the loyalty that enables,

Sharon Galluzzo:

or that encourages them to tell others what you do, and

Sharon Galluzzo:

recommend you, and to build your referral network with you. It

Sharon Galluzzo:

gives you collaborations when you have these connections.

Sharon Galluzzo:

People want to do business with you in a wider way. I always

Sharon Galluzzo:

say, I don't have competition, I only have collaborators. No

Sharon Galluzzo:

competition, collaborators. When you have collaborators like I

Sharon Galluzzo:

work with with Janet, she was when I did my, my, my offer the

Sharon Galluzzo:

other day. She is a bonus on my offer because she does something

Sharon Galluzzo:

that I don't do, and we have connected as human beings, and

Sharon Galluzzo:

we like each other so much, and we really vibe on what we do for

Sharon Galluzzo:

business owners. She is now part of my collaboration, because we

Sharon Galluzzo:

had that human connection, and of course, the bottom line, the

Sharon Galluzzo:

big big deal of that human connection, of the collaboration

Sharon Galluzzo:

of bringing together that connection as human beings is

Sharon Galluzzo:

the core of trust, the trust that is built through human

Sharon Galluzzo:

relationship far exceeds what AI can do for you, because an AI

Sharon Galluzzo:

isn't okay, I'm gonna say sometimes not trustworthy.

Sharon Galluzzo:

Sometimes these platforms will say things that are not

Sharon Galluzzo:

accurate. They will give you information that might not be

Sharon Galluzzo:

totally correct. You always need to verify what you're getting

Sharon Galluzzo:

from AI, whenever you're, you know, you're getting that

Sharon Galluzzo:

information back because they are built to create an in a

Sharon Galluzzo:

relationship with you and they want you to continue to use

Sharon Galluzzo:

them, they want to flatter you, they want to make sure that you

Sharon Galluzzo:

are continuing to use them, so that that real basis and

Sharon Galluzzo:

foundation of of. Trust is not, not there with AI, so the trust

Sharon Galluzzo:

is between the human beings, you know.

Sharon Galluzzo:

Revenue is important, profit absolutely matters, but behind

Sharon Galluzzo:

every sale, every referral, every opportunity, and every

Sharon Galluzzo:

thriving business is relationship, so I encourage you

Sharon Galluzzo:

this week to work on those relationships. You know, I'd

Sharon Galluzzo:

love to hear your thoughts on this whole thing, like what..

Sharon Galluzzo:

what is.. what about what we talked about on this podcast

Sharon Galluzzo:

today really popped for you? Was really like, oh, that was an aha

Sharon Galluzzo:

moment. Yes, connection, that's the piece that we need to

Sharon Galluzzo:

maintain in this AI frenzy, where everyone is, you know,

Sharon Galluzzo:

looking towards their computers and not necessarily out towards

Sharon Galluzzo:

the eyeballs of other people. Send me a message, let me know

Sharon Galluzzo:

what you thought, and if this podcast really resonated with

Sharon Galluzzo:

you, I would love it if you would share it with someone

Sharon Galluzzo:

else. Share this podcast with them to encourage them to, you

Sharon Galluzzo:

go ahead and utilize the AI if you would like to, but

Sharon Galluzzo:

understand that beyond, underneath, above, and around

Sharon Galluzzo:

all of that, AI is human beings, and we need connection, we need

Sharon Galluzzo:

relationship, and we need, above all else, trust. So, remember to

Sharon Galluzzo:

build with clarity, grow with intention, and the stronger your

Sharon Galluzzo:

business becomes, the more impact you can make. I'll see

Sharon Galluzzo:

you next time.

Unknown:

Bye.

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