My guest this week, Matt Minear, describes himself as a "Creative Rebel" and is the co-founded of Adelaide creative agency, BAD. Matt believes in challenging the status quo, and in doing so, creating impactful creative branding that gets noticed.

In episode 198 of Be The Drop, Matt discusses the similarities between creative marketing and skateboarding. He also reveals his top tips to help businesses future-proof themselves for success by implementing changes now to meet the needs of the next generation.

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