Farmers likely hear this all too often – we’ll have to be ready to feed 10 billion people by 2050. But how will agriculture meet this oft-stated challenge head on? Rob Saik has a good idea: sustainable intensification. The idea is to maximize the technology available to agriculture to make the most of the inputs we have while also boosting sustainability.

The key is helping consumers and government officials realize the value and necessity of the technology farmers will need to meet those future food needs.