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51.5 Bonus Episode: Revolutionizing Beef Production with Efficiency, Sustainability, and Genetics
Episode 5121st November 2025 • Your Ag Empire • Jonathon Haralson & Holly Haralson
00:00:00 00:28:50

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In this bonus episode, host Jonathon Haralson brings together key players in the beef industry to discuss cutting-edge developments in cattle genetics, feed efficiency, and sustainability. Featuring Roland Sanchez from Red Dock Farm, Mark Nelson from Greensteak, and Keaton Dodd, the new executive director of the Santa Gertrudis Association, the conversation delves into how data-driven breeding programs and innovative testing methods are shaping the future of beef production.

In this episode, we cover:

  • Feed efficiency testing and Real Progeny Data (RPD): Highlighting the critical role of feed efficiency testing in cattle breeding programs and the significance of RPD in making data-driven breeding decisions.
  • Red Dock Farm and Greensteak collaboration: Showcasing Red Dock Farm's approach to data collection and genetic improvement, alongside Greensteak's role in verifying and valuing calves based on performance data.
  • The importance of sustainability metrics, including water intake measurements, and the industry's focus on balancing efficiency, profitability, and environmental considerations.
  • Exploring the potential of Santa Gertrudis genetics in enhancing commercial herds and the development of Greensteak's certification program for enrolled calves to promote superior genetics.

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