If you want to take a walk inside the genius mind of the marketer who helped to launch a $660 million brand out of nowhere…

And whose objective in life is to move mankind forward...

Then you definitely won’t want to miss Episode 20 of The Road to a Billion with Stefan Georgi...

The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more!

In this episode, Stefan and co-host Ed Reay are joined by the $4.5 billion man, Ron Lynch.

If you don’t know who he is, there’s a chance you’ve unknowingly used some of the products he’s worked on.

For starters, he is the mastermind behind the creative strategy for GoPro and helped them to quickly become a household name.

Other massive wins under his belt include over 70 major brands, like Rug Doctor, OxiClean, Samsung, Johnson and Johnson, and more.

Besides that, he has also produced more than 400 television commercials.

He’s also left his mark in over a dozen films and owns several patents too.

Here’s a sneak peek of the golden nuggets you’ll discover in this video:

How “The Baby Pictures” strategy can help you to come off as an authority figure and close clients easily and predictably.

How a drunken encounter with Henry Kissinger in an LA Airport Hotel, led to Ron receiving the best advice he's ever gotten in life.

An unexpected marketing lesson from the snake, which persuaded Eve to eat the forbidden fruit. (This alone will help you to influence groups of 30 million people at a time.)

IMPORTANT NOTE for people who are interested to donate: Submit your contributions through the link below in the “resources” section.

For every $1 you give, it will be matched with $1 by Stefan Georgi and Matthew Shuebrook to make $2, so more families can receive aid during these trying times.

How can you be the NEXT person to be featured in an episode and get YOUR questions answered too?

“The Road to a Billion” Radio Show airs Thursdays at 10 am PST…

Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else.

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And make sure to subscribe to Stefan’s YouTube channel to get notified about new episodes the moment they’re released.

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Show notes

• The 2 reasons why this show is called “The Road to a Billion.”
• How you can INSTANTLY help to feed hungry families across 10 different countries, who have been affected by the COVID crisis. Plus, every $1 you give will be matched with $1 by Stefan Georgi and Matthew Shuebrook to make $2, so even more kids in need can get help.
• Why GoPro is one of Ron’s favorite projects that he’s ever worked on.
• When Ron discovered a NEW marketing approach in an earlier project, which helped him launch GoPro into a household name.
• How to use infomercials to achieve 5 to 6x in margins. Plus, how gender affects your marketing strategy.
• The critical lessons Ron learned from working on a product that he thought was going to crush it... but ultimately BOMBED.
• [Sneak Peak] Ron teases some of the projects that he’s currently working on and how he plans to revolutionize education to change the world.
• The BIGGEST mistake many business owners make when choosing what to sell and how to use storytelling in sales ethically.
• How “The Baby Pictures” strategy helps Ron to close clients easily and predictably. Plus, 7 simple questions to ask the prospect and come off as an authority instantly.
• You’d be surprised by what the SEX CHANGE process can teach you about human psychology.
• How a drunken encounter with Henry Kissinger in an LA Airport Hotel, led to Ron receiving the best advice he's ever gotten in life. Plus, how today’s communication technology could be doing more harm than good.
• An unexpected marketing lesson from the snake, which persuaded Eve to eat the forbidden fruit.
• The biggest MISCONCEPTION that most marketers have about the target audience. Plus, the tested and proven step-by-step process Ron has been using for the past 20 years to break down and understand a new product.

Useful resources/links

Donate to Intellihelp

https://iammarketingsolutions.com/15k...

Ron Lynch’s Course

https://gumroad.com/l/olsQo

Get rid of writer’s block and predictably crank out high-converting sales copy in record time with Stefan’s “RMBC” copywriting course:

https://www.thermbcmethod.com/sp3/

Subscribe to “The Road to a Billion” Podcast on iTunes

https://podcasts.apple.com/us/podcast...

Justin & Stefan Talk Copy - Facebook Group

https://www.facebook.com/groups/19315...