Title: Cozy Marketing: How to Market Your Business Without the Burnout [Episode 26]
Host: Stacy Braga, Copywriter + Copy Coach
About the Host
Stacy is a copywriter who helps online business owners and small local businesses clarify their message and attract the right people with strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that connects and converts.
About the Guest
Addy helps small business owners simplify their marketing so they can build a more peaceful, unplugged business. As an introvert and toddler mom, Addy has learned how to build a business that can continue to thrive despite unpredictable energy levels and time limitations. Through her cozy marketing approach, she helps people market their businesses in a way that aligns with their individual needs and lifestyle.
Description
Marketing your business doesn’t have to feel overwhelming. In this episode, Stacy sits down with cozy marketing strategist Addy Lopes to talk about simplifying your marketing so you can grow your business without spending all your time online.
Addy shares how to create a marketing plan that works for you, the power of evergreen content, and why world building is the secret to building strong relationships with your audience. Plus, she breaks down how to choose the right platforms and strategies based on your energy, lifestyle, and long-term goals.
If you want a marketing approach that feels good and gets results, this episode is for you!
Episode Highlights
- 00:00 Introduction to Cozy Marketing
- 06:06 The Importance of Evergreen Content
- 14:49 Building Relationships Over Transactions
- 19:23 Outro
Resources Mentioned/Connect with Addy
Connect with Stacy:
Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual
Music by: teodholina, teodholina - Pixabay
