David and Pedro discuss the importance of learning to work with large volumes of data and assess scale.

Talking points include:

AI will gradually empower content creators to produce at scale, and SEOs to analyse large volumes of data - how?

It's important to know what can be automated - what can, what can’t?

It's time to move past algorithm-chasing and correlations - for every industry?

Does every SEO have do learn to work with large volumes of data and assess scale?