Artwork for podcast The Brand & Market Podcast - Turning Airbnb Listings into Legacies
96: How I Analyze A Real Estate Listing for Short-Term Rental Opportunities [Case Study]
20th May 2026 • The Brand & Market Podcast - Turning Airbnb Listings into Legacies • Ali Haney, AirBnb Host
00:00:00 00:36:06

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How do I analyze a listing? In today’s episode, I’m walking you through a step-by-step example of my process to determine whether a short-term rental is going to be profitable or not. I’m analyzing a current listing for a Gatlinburg property.

Time-stamps:

Wednesday Wins (2:52)

The property I’m analyzing today (9:16)

Researching the property on AirDNA (11:55)

Accessing comparable properties (14:08)

20% off your annual subscription of Lodgify (17:46)

Comparing predictions with BNBCalc (18:48)

Comparable properties on BNBCalc (21:14)

Broader market research (23:38)

One last look at the data (32:37)

Mentioned in This Episode:

Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify

Episode 093: A Birthday Episode with My Husband, Caleb: podcasts.apple.com/us/podcast/93-a-birthday-episode-with-my-husband-caleb

Victoria House Sevierville: victoriahousesevierville.com

AirDNA: airdna.co

BNBCalc: bnbcalc.com

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

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