In this week's episode of Ongoing Mastery: Presenting & Speaking, Kirsten talks with Von Glitschka of Glitschka Studios about design, the importance of visuals in communication, and how good design is like good writing – you need to know what to edit out.
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Hello, everyone.
Kirsten:Welcome to Ongoing Mastery: Presenting & Speaking, the
Kirsten:podcast and the conversation.
Kirsten:And today, we are having an interview with Von Glitschka, who is an artist
Kirsten:and someone that I have been talking with on Twitter for, I think, 150 years.
Kirsten:And we've had conversations before, I think.
Kirsten:I, possibly, Von, I'm not sure, I think I had you on my last
Kirsten:podcast, like 10 years ago.
Kirsten:So,
Von:Yeah, there is some with you and another person, I can't remember his name.
Kirsten:Yeah, me and Rick.
Kirsten:Okay, awesome.
Kirsten:So, what I wanna do is ask you to just introduce yourself to the audience,
Kirsten:because you've got a really deep bench of history and there's a lot you could say.
Kirsten:What would you like people to know about you?
Von:In a nutshell, it's just, we're just a two person, I'd
Von:consider us a boutique design firm.
Von:It's just me and my daughter.
Von:She's new to our situation.
Von:I hired her about five years ago.
Von:But most of the work we do is brand-centric, but our niche
Von:is kind of illustrative design.
Von:So, if you think of the Target logo, that's graphic design.
Von:You think of Starbucks logo, that's more illustrative design.
Von:So, that tends to be a lot of what we do, is brand-centric work, but with
Von:a twist that provides exploration.
Kirsten:Nice.
Kirsten:And I noticed that you do more educating about what logos
Kirsten:are than most, most people.
Kirsten:Like, you actually take the time to talk with people about the fact
Kirsten:that logos aren't just some random combination of shapes and colors.
Von:Yeah.
Von:Years back, in 2012, I wrote a book on just the creative
Von:process, creating vector artwork.
Von:It wasn't really a book on Illustrator.
Von:It was more about the whole holistic approach to creating design, whether it's
Von:a logo, whether it's an illustration.
Von:And from that, I was invited to develop content for linda.com, at
Von:the time, it's now LinkedIn Learning.
Von:And so in that context, I create courses based off of everything from logo
Von:design to, I did a course on copyright for creatives, and now I'm starting to
Von:get into my YouTube channel because my friend, Chris Do, encouraged me to do
Von:that, and kind of bringing my content there for people who don't wanna pay a
Von:subscription through LinkedIn Learning.
Kirsten:Great.
Kirsten:And I noticed, yeah, that I think I saw one of your courses, and you were
Kirsten:kind of going into a little bit of the history, and how you should think about,
Kirsten:I think it was Illustrator, but thinking about how the pen tool actually thinks.
Von:Yeah
Kirsten:Ok
Von:And I, I'm a big believer in, when it comes to working on design,
Von:the, the more you can think in shapes, the easier it is to solve things.
Von:And, you, people, I think every designer, whether you ever wanna be
Von:an illustrator or not, should draw.
Von:It's a great way to improve your cognition skills, to problem solve,
Von:but you can look at something complex.
Von:This is why artists throughout history have used reference, and it doesn't matter
Von:if they're drawing something realistic or they're simplifying it into an iconic
Von:form, and being able to recognize shapes, and, and take a complex shape and kind
Von:of deduce it down into a simplified form.
Von:So that's, I, I go over that quite a bit, probably in a little more detail than
Von:I should, but people seem to enjoy it.
Kirsten:No, I think it's great because I, like I said, you do more actually
Kirsten:educating people than most artists of your caliber, and it's, I really appreciate
Kirsten:it, because I get very frustrated by the, "Oh, my nephew could do that."
Kirsten:And it's like, "No,"
Von:"No, your nephew really couldn't."
Kirsten:We,
Kirsten:Yeah
Von:Before I came over here, right before I started this with you
Von:today, we recorded a red flag episode on our podcast, and that was one
Von:of the very issues that came up.
Von:So, very common.
Kirsten:Excellent.
Kirsten:And please, tell people the name of your podcast.
Von:It's called The Creative Shit Show.
Von:I love it.
Kirsten:So those of you that are subscribed to this should really be subscribed to that.
Kirsten:All right, so, our podcast is Ongoing Mastery: Presenting & Speaking, and I
Kirsten:wanted to have you come on here because of the graphical nature of presenting.
Kirsten:And I like your thoughts on when people are doing public speaking and
Kirsten:they're doing presentations, a lot of times, they kind of don't realize the
Kirsten:impact of the visuals in communication.
Kirsten:Can you talk about how that's a part of the message, and it's
Kirsten:actually a part of the process?
Von:Yeah, I, I think, it was years ago, and I, unfortunately,
Von:I can't remember the lady's name.
Von:I think her first name was Sunni.
Von:So, you might Google a TEDx with somebody by the name of Sunni
Von:and you'll probably find it.
Von:But she was talking about this very issue, and she brought up a study that
Von:was based around something called the, I'm gonna butcher this name, I don't
Von:know why I get tripped up for this name, the Picture Superiority Effect.
Von:And, in a nutshell, it's, if you're in front of an audience and you're
Von:a gifted orator and you're speaking, and it could be great information,
Von:but three days later, when people are recalling that information,
Von:only about 10% is gonna be retained.
Von:It doesn't matter how
Kirsten:Yep
Von:Good you are at explaining, or telling a story or, or, as
Von:they say, the, you know, stringing out the, what is it, yarn, or
Von:whatever they call that slang term.
Von:If you use pictures with the exact same message, after three days, more
Von:people are gonna be, be able to retain upward to 65% of the content you shared.
Von:So, it's, it's a dramatic increase in retention, in terms of, you could
Von:have great information, but if you're just droning on and speaking, and
Von:if you're not a very gifted speaker, it'll probably be even less than 10%
Kirsten:Yeah
Von:If you don't have visuals.
Von:You add visuals in it, and it, it goes up.
Von:And as soon as I heard that, I just started, I, I remember I had to,
Von:I was invited to speak somewhere, and it was about a week out, and
Von:I knew I only had the weekend to work on whatever I was going to do.
Von:And I knew Apple had just come out with their Keynote, and I'd never used it.
Von:Thankfully, I was able to learn it in about five hours,
Von:and it was pretty intuitive.
Von:But, I set up a file in Illustrator that's 1920 x 1080, and I created all
Von:my graphics, and you, and the nice thing about Keynote is I can just copy and
Von:paste right into Keynote, and it pastes, it's a SVG image and it's scalable.
Von:It looks great.
Von:It makes it so much easier to create graphics.
Von:And so, I've kind of gone nuts.
Von:When I give a talk, you might have, I don't know, maybe 45 slides.
Von:You know, I remember a friend of mine said, "Hey, I'm giving a talk.
Von:I'm kind of worried I have too many images."
Von:And I said, "How many do you have?"
Von:But it was like, he said, "45, 48, something like that."
Von:I, I started laughing.
Von:I go, I go, "I have 130."
Von:And he's going, "You have a hundred?
Von:How are you gonna get through that?"
Von:And I go, "Because it's not like every slide is, like,
Von:text that they have to read."
Von:I'll, I'll set things up and as I'm talking, because I practice it, and
Von:usually as I'm putting it together, I'm, I'm kind of saying stuff as I'm doing it
Von:to figure out how am I gonna present this.
Von:And I'll just start clicking when I know it creates a transition.
Von:I'll do stuff specifically set, set up, like, visual jokes almost, where I'll
Von:be telling a story, but I reinforce it with these images because the other thing
Von:after going to one, it wasn't called masterclass, it was, like, I was invited
Von:to, like, a group that gets together and they talk about public speaking.
Von:I forget what they call it.
Kirsten:Mmmm, okay
Von:It's all across the country.
Kirsten:Yeah
Von:And they were talking about using humor, and I, and I always know, the ads
Von:I remember the most that are the ones that make me laugh because they're good.
Von:So, if you can captivate an audience visually, I don't care if they look
Von:at me, they're going to hear me.
Von:I want 'em looking at what's on the screen.
Von:And, I don't know, ever since I started doing that, it, it's worked
Von:out really well in terms of people engaging with what you're talking about.
Von:And that usually fosters a lot of really insightful questions that at
Von:times kind of stump me, because I hadn't even thought of it that way.
Von:Like I, I, one time I, I speaking, I was, I was talking
Von:about the importance of drawing.
Von:It was at a South by Southwest.
Von:They asked me to do something on drawing.
Von:They saw a talk I did.
Von:And so I was there, and I did it, and a lady came up to me and she said,
Von:"Okay, you're talking about how drawing engages all, all four of the modalities.
Von:And that's why it's a supercharger for creating."
Von:I said, "Yeah."
Von:She goes, "Well, you mentioned tactile, right?"
Von:Or she, "You mentioned auditory.
Von:How?
Von:How does it do that?"
Von:And I said, "That's a good question.
Von:I think it's just the sound of, like, a pencil on paper.
Von:But if you're using an iPad, it's gonna be a different sound.
Von:You're gonna be tapping and you'll, I don't know," I, I wasn't sure what to say.
Von:I go, "I don't know.
Von:I just know the scientific study said that.
Von:So I was just"
Kirsten:Yep
Von:"I was just sharing that."
Von:But, yeah, it, it's, I, I know a talk's going well when I could tell
Von:they're not really looking at me.
Von:They're just taking in all the visuals.
Von:They're listening to me, obviously, but I always try to work in some
Von:visual jokes in some way where I transition something, you know?
Kirsten:Mm-hmm
Von:I don't know.
Von:Just to get people to laugh.
Von:I want 'em to enjoy it, not just be so serious.
Von:You can have fun.
Kirsten:Fantastic.
Kirsten:And, and for those of you who are doing this on Apple or Spotify or
Kirsten:whatever, go to YouTube and see the look on my face while he's talking,
Kirsten:because this is exactly what I wanted.
Kirsten:Thank you.
Kirsten:Thank you.
Kirsten:Thank you.
Kirsten:Thank you.
Kirsten:This is perfect.
Kirsten:Yes, because I am trying to get across with folks who are new to
Kirsten:public speaking that they need to think of it holistically.
Kirsten:And the
Von:Yeah
Kirsten:Performance includes, if you're doing, you don't have to do
Kirsten:a deck, but if you're doing a deck, reading a PowerPoint deck at people is
Kirsten:just, it's the worst thing you can do.
Von:Yeah
Kirsten:Especially if it's just text.
Kirsten:It's like, well, why not email it to them?
Von:I,
Kirsten:Why are you there?
Von:It was interesting.
Von:I remember I was flying somewhere and I got, my flight got delayed and they
Von:gave me a credit for a flight somewhere.
Von:And I, it was coming to an end where it was gonna, I hadn't used it.
Von:And so, a friend of mine was speaking at this really, like, I don't even
Von:remember the name of the conference.
Von:I just know it was held in Branson, at a hotel, and it was really kind
Von:of obscure, kind of topic matters.
Von:And he said, "Hey, you should come down for the weekend."
Von:I go, "Well, I got a ticket.
Von:I'll just fly down.
Von:What the heck?"
Von:So, I went to this conference, and I went to his talk and it was about, he was
Von:talking about, like, history and stuff.
Von:His PowerPoint, he had like about 40 bullet points.
Von:It filled the whole screen with type.
Von:And I'm just going, "No, no, no, no, no,
Kirsten:No, no
Von:"You can't, nobody's gonna read all that.
Von:Let alone, you're not gonna be able to go through it."
Von:And I'm just, some people, their problem isn't their information.
Von:They have good information, but just like writing, it comes down to knowing
Von:what to edit out and just, just focus on the key points you're trying to make.
Von:And you know, what, what's the quote by Shakespeare that,
Von:oh, now I'm, now I'm not gonna
Kirsten:remember it.
Von:"Brevity is the soul of wit," I think is how it goes.
Kirsten:I think so.
Von:And, and I don't think, I think a lot of people struggle
Von:with the brevity aspect.
Von:It's, like, distill it down, you know.
Von:You don't throw everything at 'em.
Von:Even though it's, it might be good information when it's all really studied,
Von:but it's not the format for that.
Von:So,
Kirsten:People can't take volume.
Von:Do, do a three volume book series, if you wanna do that.
Kirsten:So, when somebody is, has, they're, they're getting the, please do
Kirsten:not put a million bullet points on there.
Kirsten:Please don't put the same exact text on your slide that
Kirsten:you're just reading at people.
Kirsten:What's the point of you being there?
Kirsten:If they wanna do visuals
Von:Yeah
Kirsten:Especially visuals that replace words and are just conceptually
Kirsten:supporting what you're saying, how do people who really don't have graphical
Kirsten:design skills or an art background or anything, what do you recommend for
Kirsten:them for starting to put imagery on?
Kirsten:What guidelines do you think they should follow?
Kirsten:Just as, as they're getting into this world?
Von:Whatever you're talking about, whatever point you're making, try
Von:to think about it and deduce it down into a theme or a keyword.
Von:What would represent what you're trying to communicate?
Von:Maybe it's, you're trying to make a historical connection or whatever, so
Von:you could, there's a lot of, actually, now, there's a lot of pretty good, free,
Von:kind of public stock sites where it doesn't cost money to download stuff.
Von:Pixabay is one a client of mine uses.
Kirsten:Hmm
Von:I've used it a few times, but even if it's in a talk, if you're not selling
Von:your talk or, or making money off of it, it's just you're presenting an idea
Von:to somebody, I've been known to go to Google Images and use advanced search
Von:features and look for four pixel images, so I could get a background of a, I
Von:don't know, a shot of, I don't know, let's say a body of water or whatever
Kirsten:Mm-hmm
Von:That I want type to sit on top of.
Von:So, just think about what you would find interesting, and if it interests
Von:you, then it's probably gonna interest whoever's watching your talk, so.
Kirsten:Okay, so then, let's just branch into credit for a second, because
Kirsten:if going into Google, they look at Creative Commons, you can search the
Kirsten:Creative Commons database and so on.
Kirsten:But
Von:Yeah, that's a good one.
Kirsten:Let's say they're pulling stuff they have rights to, and obviously you
Kirsten:shouldn't take anybody's work, you know.
Kirsten:I know you've struggled with that, where people have taken your work and used
Kirsten:it somewhere or actually make money off of it, without talking to you about it.
Kirsten:I've seen that happen in the past.
Von:Yeah
Kirsten:So, what I do, is I actually put a slide at the end that has the
Kirsten:links and the names of everybody, but is there, and there might not be, is
Kirsten:there a creative way to work in credit?
Von:Yeah
Kirsten:I mean, any ideas?
Von:I've done, I even for my LinkedIn courses, I wanted to show an image, I
Von:did a course last year called Creating Illustrative Design, how to approach
Von:a logo much like Starbucks and pull it off if you're not an illustrator.
Von:And, there was an animator from Disney who now runs his studio in Colorado, I think.
Von:And, I saw a photograph of him working on a sketch, but, on the
Von:screen next to him, he has Google images opened up and he's referencing
Von:images as he's drawing a character.
Von:That's fine.
Von:I mean, artists going all the way back to, well, Middle Ages and further,
Von:you know, used reference, whether it's a live model or, like, I think it's
Von:Norman Rockwell is the first one to photography to capture his models and
Von:pose 'em, and then he drew from 'em.
Von:So, that's perfectly fine.
Von:So, I approached him, and I said, "Hey, do you have a good shot of
Von:this image that was in this article?
Von:And can I show it?"
Von:And he said, "Sure."
Von:So he sent me the image and I just, on the screen, just put credit to,
Von:to him because it was his photograph.
Kirsten:Cool
Von:And so, anytime I'm doing stuff for LinkedIn, there was one
Von:time, back in the 80s when I first started, we had used Xerox machines
Von:as, like, almost like Photoshop and
Kirsten:Yep
Von:To get what we called Xerography, which was a look and style, and I, I was,
Von:kind of, reapproaching that, but doing it with Photoshop in one of my movies.
Von:And, I found a photographer who had taken a picture of a giraffe.
Von:And I just approached him, because I couldn't find any good stock photo
Von:that fit what I was looking for.
Von:And I said, "Hey, this is what I'm doing."
Von:I explained it to him so he understood and I said, "Would you
Von:mind if I used your photograph?
Von:I'll give you credit.
Von:I'll link to your website."
Von:And that's all I did.
Von:So, when I brought up the image in my movie, I had his URL on screen and giving
Von:him credit, and he was fine with that.
Von:So
Kirsten:Cool
Von:I think most people, if you go outta your way to, to ask them and do
Von:a good job of explaining, you know, I told him, I go, "I'm not going to
Von:allow your source photograph to be downloaded or anything like that.
Von:This is just appearing on screen."
Von:So, they're usually okay with it most of the time.
Kirsten:Excellent, excellent.
Kirsten:So, when it comes to vector art and styles, I noticed that people coming
Kirsten:to making presentations who do not have a background, really don't recognize
Kirsten:that mixing styles doesn't always work.
Kirsten:And that, what I usually used to do is, I would teach people to go in and look
Kirsten:by artist, and then pull things from the same artist, so that you at least kept
Kirsten:within the same family of, of design.
Von:Yeah
Kirsten:But, what are your thoughts on that?
Kirsten:Because I find that it seems, like, especially when people are
Kirsten:just throwing random clip, clip art up there, sometimes it's
Von:Yeah, yeah
Kirsten:Like something nice, something nice, and something
Kirsten:like, "Oh dear God, what is that?"
Von:It's like going to a local restaurant and they have a, a menu
Von:they threw together, and they have clip art, and from one looking like woodcut,
Von:to another one looking like it was from Microsoft Explosion or whatever.
Von:Yeah, I, I agree, continuity is key.
Von:As soon, and that's, if you think of it in the context of a brand, the way brands
Von:get fragmented is nobody's managing their brand, so they're allowing things
Von:to happen graphically that degrade the overall continuity of communication.
Von:And it, it usually happens slowly, and it can, and unless it's checked, you know,
Von:that's why brand managers are there.
Von:They're supposed to say, "No.
Von:This memo you sent out, you're not following our brand guidelines."
Von:So, you don't have to be that kind of hard ass,
Kirsten:Hard ass
I guess, yeah, if you're doing it yourself, but just keep in mind that
Von:the more consistent things are, people won't get hung up on, on it visually.
Von:There's a reason why, there's good design and bad design, and one of the
Von:things that adds up to resulting in bad design is when there's fragmentation.
Von:And that could be in style, like you're talking about, that could
Von:be in quality, in terms of the craftsmanship of the artwork or
Von:design created, bad type, you know.
Von:Not,
Kirsten:Yeah
Von:Bad kerning, bad fonts, or having too many fonts.
Von:Just stick with a, pick a good font family that has bold, medium, light,
Von:italic, and don't mix, like, six different fonts into your presentation.
Von:The more you can keep in check all those things, the better
Von:something's gonna communicate.
Kirsten:I love the fact that you're focusing on, that it's going to
Kirsten:communicate better, because that's the underlying message that I think gets lost,
Kirsten:is that it's not just, "We're following these rules because the rules are right."
Kirsten:Yes, they are.
Kirsten:But there's an underlying driver of that, which is, what are you trying
Von:Yeah
Kirsten:To do with your visual?
Von:Yeah
Kirsten:What
Von:You, you want to, you, you remember, like when I grew up, anytime in a
Von:movie somebody was kidnapped, there was always that ransom note, and it was
Von:cut pieces of letters from different publications to make the message.
Von:It's like, that, that's a good example of what you don't wanna do.
Von:You wanna,
No, no, nobody kidnapped today, you know, they might just print out something
Von:from a computer, but even that has better look than the, I don't know
Von:what I'm saying, it just made me think
Kirsten:Oh yeah
Von:Of the kidnap note.
Kirsten:Oh no, if you got, yeah, if you got a kidnap note now and it looked like
Kirsten:that, I think you'd be like, "Really?
Kirsten:Do I take them seriously?"
Von:Yeah
Kirsten:"Because this looks ridiculous."
Von:Yeah
Kirsten:Yeah, the mix and match, I, the all fonts thing always makes me think
Kirsten:of the really, really low grade used car ads, like, the ones in the papers
Kirsten:that were just, different parts were screaming at you in different colors
Von:Yeah
Kirsten:And different fonts, and after a while you're like,
Von:I, I'm still surprised, do you, do you remember a brand called Garanimals?
Kirsten:Yeah
Von:Where, like, you could take your kid shopping and say, these, these shorts are
Von:gorilla shorts, and they go with gorilla shirts, and they go with gorilla socks.
Von:And that's how they did pairings, so kids could figure out what goes together.
Von:You know, I always thought, it, it's a little surprising that Adobe hasn't
Von:come up with something that, like, stylistically matches fonts with
Von:certain industries, or, or certain aesthetics, or something like that.
Kirsten:Garanimals for fonts, I like that.
Von:Yeah, yeah
Kirsten:Yeah, I know they keep explaining, like, these might belong
Kirsten:together, but it's hard to understand why,
Von:Yeah
Kirsten:Because the voice that fonts are, not everybody hears
Kirsten:the voice in the same way.
Von:Yeah, that's true.
Von:I mean, there's the whole blanding norm going on now.
Von:We're taking a, a nice branding and just going sans with it, and kind of
Von:neutering it of any unique aesthetic.
Von:I'm not a fan of it, but
Kirsten:Although, I do like sans.
Von:I always tend to gravitate towards that more than serif, so.
Kirsten:So, what do you think the trend will be when people swing away from that?
Kirsten:Because there's gonna be a reaction to it at some point.
Von:Yeah, I, I think it's kind of like Apple, when they got really heavy handed
Von:into skeuomorphic icons, where it looked and felt like a real device type thing.
Von:I don't know if you remember the old podcast one, where it was, like, a
Von:reel-to-real deck type stupid thing.
Kirsten:I don't remember, that, but I'll look it up.
Von:And they, they, they got away from that, and they just went to
Von:flat and iconic, and that's pretty much where they're still at.
Von:They even got rid of the Steve Jobs, "It's so glossy, you can
Von:lick it," comment, or whatever.
Von:It's just all flat design.
Kirsten:Yeah
Von:And I, I'm all for simple.
Von:The older I get, I want things simple.
Von:I don't, that's the part I have to fight with, because there's times when I'm
Von:working on something, I wanna keep putting a little more detail in it, and I have to
Von:force myself to say, "No, this is fine."
Kirsten:So you have to make yourself stop.
Von:Yeah, yeah
Kirsten:Yeah
Von:I, I think anybody can go too far, so, yeah.
Kirsten:So, what, if someone wanted to know more about your
Kirsten:work, and your book, and things like that, where would they find you?
Von:Just go to GlitschkaStudios.com, and if you have a hard time knowing how
Von:to spell that, just go to vonster.com, so just like "monster," but with a "V,"
Von:and it'll forward you to that site.
Kirsten:Nice.
Kirsten:And, and how many times did you have people misspelling "Glitschka" before
Kirsten:you basically did a monster redirect?
Kirsten:A lot
Von:Usually when I type it out or write it out, there's "L" and then there's "I"
Von:and I always get 'em too close, and so I get packages that show up and it says
Von:"Gutschka," you know, on it, because they think it's a letter "U," so, um, yeah.
Von:It just, it sounds hard to say, but it really isn't.
Von:But spelling it, it has way too many consonants, so, yeah.
Kirsten:Okay, so vonster redirects, right?, to Glitschka,
Von:Yep
Kirsten:And that is where people can find all of your stuff.
Kirsten:Fantastic.
Kirsten:Do you have any events coming up?
Kirsten:Do you have anything you're promoting?
Kirsten:Anything you're doing you want people to know about?
Von:Actually, right now, no, nothing for the, the new year, so, that usually
Von:starts happening around January, yeah.
Kirsten:Okay, all right.
Kirsten:Well, we will definitely, as that happens, I will find out from you,
Kirsten:and then I'll start pushing it out on, on our socials, because love sharing
Kirsten:the wealth and making sure all of our friends get the same attention.
Kirsten:So thank you for your time.
Kirsten:I really, really appreciate it.
Kirsten:For those who are watching or hearing this, if you want to have conversations
Kirsten:about this, there is a LinkedIn group called Ongoing Mastery: Presenting
Kirsten:& Speaking, and that is the place, come and just make comments, you know, talk to us.
Kirsten:We are also, this is going to be up on YouTube.
Kirsten:This is going to be on all of whatever the podcast.
Kirsten:We've pushed it to everything.
Kirsten:I think it's available on billboards, somewhere.
Kirsten:So, thank you all for listening, and we will catch you next week.
Kirsten:Have a good day.