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212. The power of repurposing your clients' podcast episodes
Episode 2127th May 2024 • The Podcast Manager Show • Lauren Wrighton
00:00:00 00:14:09

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If you’ve ever thought about how to squeeze more juice out of a single podcast episode, or how to really up your game as a podcast manager, you’re in the right spot. 

We’re going to break down the difference between simple promotion and truly repurposing content in ways that will multiply its value across different platforms. 

From turning snippets into social media gold to spinning off blog posts and engaging emails, we're covering strategies that not only extend the life of podcast content but also enhance your service offerings. 

So, whether you're helping your clients extend their reach or refreshing your own content creation strategy, stay tuned as we unpack these game-changing techniques that will make every podcast episode work harder for your clients.

In this episode, we cover:

-The distinction between promotion and repurposing of podcast content

-The importance of repurposing to extend the reach of a single podcast episode

-Crafting email content from podcast discussions that can serve various purposes such as nurturing new relationships or providing value to existing connections

-Developing training sessions or deeper dive content pieces from popular podcast episodes

-Ensuring content creation (social media, blogs, emails, etc.) is cohesive and strategically aligned with the podcast content

If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton

To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at


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