101 | Creating a Stronger STR Industry Together | with Merilee Karr
Merilee Karr is the founder and CEO of UnderTheDoormat and chairperson of the UK Short Term Accommodation Association. She went all-in on the short-term rental world when she saw an opportunity to start her own business. She believed that, in order for the home rental market to blow up, it needed to be treated professionally.
She made the decision to take that leap and enter that market, serving what she knew was an underserved and upcoming market. Merilee talks about making that transition, starting the Short Term Accommodation Association, staying ahead of government regulation, building a business that can grow, and creating a great guest experience.