How many times have you been interrupted by a commercial while trying to watch your favorite TV show? Or scrolling through your feed on social media when an ad pops up? It seems like we can’t escape marketing messages no matter where we go. It’s kind of annoying, right?
People are bombarded with sales pitches all day long, so they’re likely to tune out any attempt to sell them something.
So if you want to get in a conversation with them, focus on giving them real information.
Because that’s what they want. They want you to deliver quality content, be real and genuine with your content.
Yep, that’s what they’re looking for!
And that’s what you have to deliver to them. And that’s thought leadership marketing.
Want to learn more? Watch the full video here: https://www.youtube.com/watch?v=Sx_bc62QlRI
How do you know if someone’s being real and genuine with you? Share your thoughts in the comments.