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Tips to Productize Your Service-Based Business
Episode 3029th May 2023 • Course Building Secrets® Podcast • Tara Bryan
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In this episode, Tara answers a question that has been swirling around the community lately. How do you create a roadmap or framework for B2B done-for-you services? This is the question and this episode will give you the answer.

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe.

This podcast is 100% focused on support, tips and example sharing, and building a community of business owners who are passionate about building awesome customer experiences.

We do that by building engaging, motivating, gamified, and customer-centered digital experiences. We come up with ideas and strategies to ensure that our customers can thrive and succeed.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Strategy Call

Transcripts

Tara Bryan:

Hey, everybody, it's Tara Bryan, and you are

Tara Bryan:

listening to the course building secrets® podcast. Whether you're

Tara Bryan:

a coach or a CEO, the success of your team and clients is based

Tara Bryan:

on your ability to deliver a consistent experience and guide

Tara Bryan:

them on the fastest path to results. This podcast will give

Tara Bryan:

you practical real life tips that you can use today to build

Tara Bryan:

your online experiences that get results and create raving fans.

Tara Bryan:

Why? So you can monetize your expertise and serve more people

Tara Bryan:

without adding more time or team to your business? If you're

Tara Bryan:

looking to uncover your million dollar framework, package it and

Tara Bryan:

use it to scale you're in the right place. Let's dive in. Hey,

Tara Bryan:

everybody, welcome to today's episode of the course building

Tara Bryan:

secrets podcast. I am so happy to be with you today. Hey, so

Tara Bryan:

today's episode is really for service based businesses,

Tara Bryan:

agencies, freelancers, anyone who's working in the b2b space

Tara Bryan:

doing done for you services? So I got a question the other day

Tara Bryan:

that I thought was super interesting, for those of you

Tara Bryan:

who are kind of in this space, where you're used to giving one

Tara Bryan:

on one attention or done for you services to a client base, and

Tara Bryan:

you want to start pivoting into a productized offer, or create

Tara Bryan:

an online program or course for your for kind of what you're

Tara Bryan:

doing with your customers. And the question was like, so how do

Tara Bryan:

I structure a roadmap or, you know, figure out what to teach

Tara Bryan:

when we're doing done for your services? So sometimes we do the

Tara Bryan:

work, sometimes the client does the work. So how does this? How

Tara Bryan:

does it like end up in some sort of productized? Offer? So I want

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to just spend a couple of minutes talking about that,

Tara Bryan:

because it's such a great question. And it's really starts

Tara Bryan:

to change your mentality as you're going from sort of the

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approach of helping all of your customers in whatever it is that

Tara Bryan:

they need to owning one solution that allows you to sort of step

Tara Bryan:

into your role as the expert and help guide someone or your

Tara Bryan:

clients down the path. So a lot of times when we start out and,

Tara Bryan:

and I know this was for me when I left corporate and I started

Tara Bryan:

my agency that I did work for hire. So it was like, you know,

Tara Bryan:

I would come in and based on my expertise and my skill set, and

Tara Bryan:

then I would be a part of a team or work on a particular part of

Tara Bryan:

a project. And I didn't really own any of any of the the steps,

Tara Bryan:

right, I didn't own the whole process, I just own the part

Tara Bryan:

that I was working on. And then as I transitioned into the

Tara Bryan:

agency, where we were done for you agency, meaning we did

Tara Bryan:

everything top to bottom, we had, we had a methodology that

Tara Bryan:

we went through with each one of our clients. And we needed to do

Tara Bryan:

that because one, you can't really manage a project without

Tara Bryan:

having kind of the at least the big buckets identified,

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regardless of every time you're doing it's a little bit

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different. And so our big buckets that we had, we had five

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was just discovered, define, design, develop and deliver,

Tara Bryan:

right. So those were the kind of the big buckets. Within each of

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those, we could put specific activities and deliverables that

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went with that particular bucket. So if you think about

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like, you're kind of creating a project management plan, you

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have the beginning, the middle and the end, right. And so if

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you can identify what those bigger buckets are, then you can

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structure to say here is how we work. And what we bring to the

Tara Bryan:

table is our you know, six point delivery method or a six point

Tara Bryan:

methodology for how we work, then what you can say to the

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client is Okay, so here is how we go through that this process.

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And here are all of the parts and pieces of what is involved

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in that because most of the time, well, no, not 100% of the

Tara Bryan:

time the client is hiring you because of your expertise.

Tara Bryan:

They're hiring you for your ability to take whatever it is

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that they're dealing with a problem or an assignment like

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whatever it is, and they're hiring you to have your to apply

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your expertise to what they're doing. So instead of coming in

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as an order taker and saying, Okay, well tell me what you

Tara Bryan:

want, and I'll go ahead and execute on that. They're hiring

Tara Bryan:

you to actually own the process. Which means when you can lay out

Tara Bryan:

a process for them, like here are the six big buckets and

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here's what's in it. Who didn't each one, you can quantify it,

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you can control it, and you can manage the scope and the process

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for it. So that is the very first thing to do. And, and so

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if you're not doing this yet inner agency or in your one on

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one services, I encourage you to just take some time and sort of

Tara Bryan:

figure out what the buckets are. And it will tell you in learning

Tara Bryan:

and marketing in sales in, you know, whatever it is that you're

Tara Bryan:

doing, there is actually an industry standard for what the

Tara Bryan:

big buckets are, they're all called something a little bit

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different. But basically, it's a, you know, sort of a

Tara Bryan:

discovery, or, you know, uncovering what the need is,

Tara Bryan:

then you have to define specifically what it is that

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you're doing, then you start to do the design component of it,

Tara Bryan:

right, whatever that looks like, and then you build it, then you

Tara Bryan:

make it then then it there's an implementation piece to it. And

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then and then you launch it right or you, you know, you give

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it out to people. And so when you think about, you know, using

Tara Bryan:

those buckets as your starting place, you can put the

Tara Bryan:

activities then in the right buckets that you're doing, then

Tara Bryan:

you're defining that. And then the next level is you can either

Tara Bryan:

teach other people how to do each one of those buckets based

Tara Bryan:

on the way that you interpret that it the way that you do it,

Tara Bryan:

you can you can design some tools and templates to shortcut

Tara Bryan:

that process, you can assign things to your customer to do so

Tara Bryan:

you can actually keep moving down the path, or you have

Tara Bryan:

particular tasks and activities that you do to push the thing

Tara Bryan:

forward. So once you define that as an agency, then it can be

Tara Bryan:

packaged, then you can teach other people how to create that

Tara Bryan:

same system and sell it to their people, you can use it and

Tara Bryan:

create it for your customers, you can front load your front

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part of the whole process by having your customers do some of

Tara Bryan:

the elements that need to be done before they kind of walking

Tara Bryan:

in the methodology. So sky's the limit in terms of what you can

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do once you smile once you productize or create your

Tara Bryan:

proprietary system? Because then you can repeat it each time. So

Tara Bryan:

hopefully this helps you, as you're thinking through like how

Tara Bryan:

do I incorporate some sort of packaged process for my b2b

Tara Bryan:

customers, when I'm doing one on one work? How do I start that

Tara Bryan:

process? And it's really just looking at how to define the

Tara Bryan:

consistent way in which you deliver your expertise, or your

Tara Bryan:

deliverable, or whatever it is. So there you go. Hopefully that

Tara Bryan:

helps. If you want to dive into this deeper if it's not coming

Tara Bryan:

out for you like in your head, give me a shout. You can sign up

Tara Bryan:

for a free call and we'll talk through it and figure out how

Tara Bryan:

this looks specifically for your business. So there you go. Have

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