For decades, construction machines were seen purely as physical, mechanical tools. Today, that definition has changed. Machines are evolving into smart, connected platforms that continuously generate and deliver value across their lifespans. Component OEMs are at the heart of this transformation, working with technology providers and machine manufacturers to digitize construction.

Andy Grover with Trackunit joins Counter Talks to discuss how OEMs are enabling rental organisations and contractors to work more efficiently, leveraging secure connectivity, real-time updates, and actionable data.