Dave Schneider was the cofounder of an influencer marketing software NinjaOutreach, a bootstrapped company with 20 people and over 500 customers.
He’s also a graduate from Harvard with a degree in Applied Math, where in 2012 he quit his corporate job to travel the world with his wife, where during that time he launched and exited from his first SaaS company, NinjaOutreach, an influencer marketing platform.
Nowadays he runs Shortlist.io, a digital marketing "un-agency", with a team of 20 people, where they offer businesses SEO conversion rate optimization, A/B testing, content marketing & strategy while being completely transparent.
During this interview we cover:
00:00 - A word From The Sponsor
01:02 - Intro
02:11 - Steve’s Background & Past Ventures
08:16 - Initial Costs to Get NinjaOutreach Off the Ground
10:25 - Exiting NinjaOutreach For 7 Figures After 6 Years
15:46 - How the Exit Impacted Dave’s Day to Day
17:46 - Becoming the CEO of LessChurn.io & Why is no Longer Active
22:08 - What Makes Shortlist Stand Out from the Competition?
23:40 - From SaaS Business to a Marketing Agency
26:28 - Outreach & Networking as the Growth Strategies
28:49 - Marketing Channels & Tactics that Showed the Best ROI
30:33 - Biggest Challenges Currently Facing in Order to Continue to Grow
32:18 - Top Instrumental Resources For Max Kreme’s Success
32:20 - Best Resources Who Have Been Instrumental for Dave’s Success