Is overloading your clients with information holding your business back? In this episode, Tara Bryan breaks down why the old-school model of cramming content into your programs no longer works—and what to do instead. Learn how Action-Driven Delivery can transform your business by focusing on results instead of content overload. Discover how simplifying your approach can boost client engagement, satisfaction, and your bottom line.

What You’ll Learn:

• Why overdelivering content can hurt your business
• How to create action-driven delivery that drives client success
• Key strategies to build a focused, results-oriented customer path
• How to scale by simplifying, not adding more content

Resources & Links:

• Learn more about creating scalable business systems: TaraLBryan.com
• Connect with Tara on LinkedIn: LinkedIn Profile

Subscribe & Review:

Enjoyed this episode? Don’t forget to subscribe, rate, and review! Your feedback helps us reach more entrepreneurs ready to scale smartly.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:05

Hey everybody, it's Tara Bryan and you are listening to the

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Course Building Secrets Podcast.

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Whether you're a coach or a CEO,

the success of your team and clients

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: 00:00:14

is based on your ability to deliver

a consistent experience and guide

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: 00:00:19

them on the fastest path to results.

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: 00:00:22

This podcast will give you practical,

real life tips that you can use today to

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build your online experiences podcast.

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The Get Results and Create Raving Fans.

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: 00:00:30

Why?

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So you can monetize your expertise

and serve more people without adding

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: 00:00:36

more time or team to your business.

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: 00:00:38

If you're looking to uncover your million

dollar framework, package it and use

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: 00:00:43

it to scale, you're in the right place.

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: 00:00:45

Let's dive in.

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Hey, everybody.

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Welcome to this week's episode.

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I am thrilled that you're here.

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Hey, in this episode, I want to break

down like one of the biggest mistakes or

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missteps that I see people make when they

are moving their services into a scalable

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delivery model and offering a course,

a membership, a program a lot of times,

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people come in to kind of trying to figure

out how to package what they're doing,

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and they just put in a bunch of topics and

cram their program or their delivery offer

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with lots and lots of information around

various topics that they're interested in.

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This is really a traditional

sort of school approach.

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And so it's common that's the way

that people look at how do I create

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content that helps a customer really

have value in what you're providing.

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And this the school model, right?

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I am going to impart knowledge and

information to you as the student, and

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then you're going to take that knowledge

and information and apply it to whatever

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it is that you want to apply it to.

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But the education model is really like,

we're going to give you the information,

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we're going to give you the knowledge,

we're going to give you the tools

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and then you need to go out into the

world however you want to and apply it.

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And the difference is that when you

are creating a solution that matches

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your customer's need, there's a

different approach that needs to happen

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in order for you to grow and scale.

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In, our case, to infinitely grow and scale

and that is to look at the problem that

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you're creating or solving a little bit

differently than giving topics to people.

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We start with an authority model,

which is like, okay, so here are

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the, kind of the core pillars

of what I believe is to be true.

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that your ideal customer needs

in order to solve the problem

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that they're trying to solve.

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: 00:03:01

So you may have like kind of buckets

or main phases or main pillars of

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like, okay, here's my ideal customer.

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Here's the problem that they have.

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Here's the result that

they're trying to get.

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So the buckets are meant to get

them from point A to point B.

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Now, most of the time people are

like, okay, I have this sort of topic.

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Collection and this topic collection

and this topic collection.

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And if I just, you know, put enough

pieces of the puzzle for each of the

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topics, then eventually my client

will go from point A to point B.

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And when they get to point B, they'll

be able to apply all the stuff that I've

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taught them into their business model.

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And so the first part of that is

great, where you're chunking the

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phases or the pillars of your approach.

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Like I help this person to do this thing.

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That's great.

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That's a great start.

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That's a lot of times where people end

though, and that's the sticky part that

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leads to your customers not staying,

your customer's not participating and

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honestly, not getting results, right?

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So there's a different way to look

at how do you come in and help them

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sort of tackle the problem that

they have to get to the result.

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And that is using the same phases

or pillars that are your approach

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and creating a journey from the

problem to the solution or the

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result for that particular customer.

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The question becomes what do they,

not what do they need to know in order

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to get to the go down the trail.

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But what do they need to be

able to do to get from one step

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to the next along the path.

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And that small shift will

completely transform your business.

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It will transform how

your customers show up.

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It'll transform how you show up.

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And you're able to offer a focused path

that helps people go from point A to

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point B as fast as possible and then it's

also going to allow your customers to

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be able to become successful as they're

going through the process and not just

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like hoping that they can apply it later.

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Hopefully you see that by

changing just this small piece

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of the puzzle, you are able to

completely transform your business.

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So how do we do that?

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You're coming up with your authority

model, which is kind of the three big

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phases or pillars or buckets of like,

how do you help somebody do whatever

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it is that they want to do what the

result is that they're trying to get to.

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And then within those are typically sort

of some steps or more specific pieces

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that you're going to give them that

they can get to the next phase or the

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next pillar so that you can get them

to the next phase and the next pillar

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so regardless of how many you have, the

goal is to think about it like a journey.

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The customer is starting at point A.

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They're starting with a problem and

their goal is to take the path that

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will get them from that problem to

that result that they're looking for.

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So when you think about that

as an actionable path that

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somebody's walking on- I'm driving

from Minneapolis to California.

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I'm going on specific

roads to get there, right?

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I'm not just like taking random side

streets hoping that I'm going to end

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up in California if I'm in Minnesota.

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Same concept, but if you think about

it, like all those side streets that you

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would take if you were just gonna meander

from Minneapolis to California are like

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those videos that you're creating that

are just topics that you're putting in

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a video vault or you're putting in like,

oh hey, you know, this may be really

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valuable for you to have as a topic

so that you can hear what this insight

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is or whatever like, that's totally

different than how do you help them take

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the superhighway from point A to point

B and get there as fast as possible.

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Because, I mean, let's be honest, if you

had all the time in the world, you would

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just go out to YouTube or Google or all

of the things and just like hunt and

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peck and try and figure out the answer

to your question versus like paying

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somebody to help you who's been there,

who has the tools and resources to help

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you and has the fastest path that you

can follow to go from point A to point B.

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Your job is to provide them that fast

path and the way that you do that is

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by really being aware of how you are

keeping them on the path, which means

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you have to stay focused, which means

you can't meander off of the path.

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And so when you think about it as

an action oriented activity, it's

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what do they need to do on each step

in order to get to the next step.

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When you are defining that step in

the process, Start with an action verb.

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What's the thing that they have

to do that will give you, kind of

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give them the semblance of like

reaching that, that milestone or

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that that ending point in that step

that brings them to the next one.

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And that's how you create your curriculum,

your materials, whatever you want to

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call it within your signature offer

that you are giving to your customers.

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So when you have one customer, when you

can identify and articulate their problem,

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when you can make that result really

measurable that they're looking for,

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then you can create that path in between.

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And the work that you're doing,

your body of work, Is that path in

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between the problem to the solution

that that person is looking for?

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And how do you scale that?

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Well, you have different paths that

they're going to be going down as

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they progress forward in whatever

it is that they're trying to do.

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Think about it as like a when you're

a beginner versus when you're kind

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of intermediate versus an advanced

or master at your craft, right?

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There are different paths that

people take to get from beginner to

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intermediate to intermediate to advanced.

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And so that's how you continue

the conversation with your

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customers beyond the beginning.

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that initial scalable experience

that you give them, but it's not

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by doing random other offers.

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It's not by creating tons and tons

of video and content and different

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things that you think they may want

or they may be nice to have for them

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to be able to learn extra things.

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It's really how do you solve

that person's problem as fast as

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possible so they can move forward.

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That is what people are hiring

you for and that is what you will

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build an entire business around.

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And then the fun becomes in like, how

do you get them more actively engaged?

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How do you help them get results?

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How do you celebrate the

results that they're getting?

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How do you help them move through

obstacles and hurdles that they're

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going to have along the path?

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Not, how do you reteach, reteach it?

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How do you recreate that path?

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How do you recreate the steps

that go along in that path?

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It's about being able to clearly become

the expert or authority in how you help

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somebody go from point A to point B.

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When you are in the middle of trying

to figure out how to create your thing,

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take a step back, make sure that you're

creating a path for your customers

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and not just a repository of topics.

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There's nothing more frustrating

for your customer than being given

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something that wastes their time.

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Nobody wants that, nobody has time to

waste, and just one more video because

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you have a topic that you're interested

in is not helpful for your customers.

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Save that for your podcast, save that

for a blog post or a social media

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post, because those are places where

you may catch somebody who wants to

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learn that particular slice and then

they're like, Oh, that's interesting.

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I think that that may be part of

what I'm looking for that will help

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me go from my problem to my result.

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But it's not like the, the,

the the level of focus that

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you can have in your business.

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And the level of freedom that you get

when you focus is what changes the game.

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There's an old sort of

myth out there that.

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Quantity is what attracts

people to somebody's offer

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and it's actually quality.

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It's actually being able to do less.

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People don't like to, you know,

do more for the same result that

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they are hoping to get, right?

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So, I mean, think about if you had

to go to the gym and you are working

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with a trainer and they're 10 pounds

just by doing this one thing, or you

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can lose 10 pounds by doing 40 things.

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Which one do you want to do?

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Somebody's not normally going to choose

the 40 things if there's just one thing

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that will help them achieve their goal.

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So think about that as you are coming

up with what you're teaching, what

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you're putting in your membership, into

your signature programs or whatever

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it is that you're trying to package.

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You're packaging that path.

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You're not packaging information

or topics or content.

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So hopefully this serves you.

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Again, when I am auditing businesses

and helping them go from kind of that

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signet growth to scalable growth, this

is one of the biggest things that I see

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people doing is they're wasting time.

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They need to be just focused on how do

they make that path as simple as possible.

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A lot of times I'll say cut out 80

percent of your content that you have

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in whatever solution that you have.

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And at first people just completely panic

because they've spent so much time and

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energy creating just constant you know,

constant videos, constant materials,

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constant tools, constant things.

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And what they've done is they've

just made it too complicated for

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themselves and for their customers.

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So by just getting down to that essential

path, that helps you focus your business

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and it helps you help your customers get

to the result without all of the extra

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distraction that they already have.

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Use this, try it out, let

me know what you think.

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If you're interested in more content

like this, That is what we are doing

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every single week on the podcast.

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So I encourage you to subscribe to the

podcast or jump on our YouTube channel

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and hit that subscribe button and we

will serve up more content like this

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for you around how do you start to

grow and scale a business that helps

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you without maxing out your time.