If content creation feels heavy or your calendar is running you instead of supporting you, this episode will breathe some peace into your process. Host, Jan Touchberry walks you through how to build a marketing calendar that reflects your values, your capacity, and your God-given mission.

This is for the Christian entrepreneur who’s ready to lead with clarity, not chaos — and who believes that strategy and Spirit are meant to work together.

In This Episode, You’ll Learn:

• How to assess your true capacity and avoid overcommitting
• Why your marketing efforts need a destination, not just activity
• How to build a visibility rhythm rooted in margin and sustainability
• Simple steps to plan the remainder of the year (and begin sketching 2026)
• What it means to build a faith-driven business with purpose, not pressure

Listener Takeaways

Jan shares how to:

• Honor the season you’re in without sacrificing momentum
• Choose one core platform to focus on — and support it with a steady rhythm
• Plan your content around purposeful invitations rather than scattered effort
• Begin looking ahead to 2026 with both strategic insight and spiritual alignment

This is practical digital marketing guidance for women who want to grow a profitable business without abandoning their peace or purpose.

Featured Resource

🎁 Grab the free Visibility Blueprint checklist — your step-by-step tool for building a sustainable marketing strategy.

👉 Download it here

You're Invited

🎯 Join Jan in January for the Visibility Workshop — a space to plan your Q1 content with clarity, focus, and faith at the center.

Register at: jantouchberry.com/visibility

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Mentioned in this episode:

Vision Day 2025

Get all the info and register at JanTouchberry.com/visionday

Episode 4: Mastering Your Marketing Calendar For Small Business Growth

Airing Date: November 26

Series Theme: Visibility + Strategy

Primary CTA: Visibility Blueprint freebie + invite to January workshop

Hey friend — today we’re going to talk about your marketing calendar.

Not the color-coded spreadsheet that makes you want to cry. Not the guilt-trip checklist of “all the things you “think” you should be doing.”

I’m talking about a plan that reflects your message, your mission, and your actual life.

Because I know you’re not here to post just to post.

Let’s go!

INTRO

Alright friend. First – can you believe it’s December? If you happen to be listening to this and it’s not December, we are going to talk about planning for the end of the year, but the concepts can be used any time of the year. So stick with me.

And — if you haven’t listened to Episode 93 yet about building your Visibility Blueprint, please do. That’s the foundation for everything we’re talking about today. In fact, go back and listen when you’re done here — it comes with a free checklist you’re going to want.

Alright — let’s get into it.

Step 1: Get Honest About Your Capacity

Before we talk about planning or platforms or batching, I want you to get really honest about where you are right now.

And I mean really honest. Not where you wish you were, or what you think a “business owner” should do. Just — where are you? In your life. In your business. What do you have to give? Especially as we enter this time of the year. You know you want to plan so that you have time to enjoy the holidays with your friends and family.

Ask yourself:

• How many hours a week can I actually devote to showing up? (make sure to break that up by weeks since some weeks you will have more time than others)

• What’s going on in my life and family right now that I need to honor?

• What kind of energy do I have for content creation and visibility?

And here’s the big one: What’s my capacity for long-term consistency — not just creativity?

Sometimes we get inspired and want to launch a podcast, start emailing weekly, post every day… but two weeks in, it’s just not sustainable.

So give yourself permission to choose sustainable over impressive. That’s the kind of consistency that compounds over time. That’s what builds trust — with your audience and with yourself.

And PLEASE (this probably goes without saying but) don’t try to launch anything new this month for Pete’s sake. Be consistent with what you are already doing and make plans to do any expansion that you want in the new year.

Step 2: What Are You Leading People Toward?

Once you know your capacity, the next question is: Where are you taking people?

You’re not just creating content to check a box. You’re leading people somewhere. Toward transformation. Toward an offer. Toward connection.

So ask:

• What am I inviting people into this month. Over the next 2 months?

• Do I have an offer I want to fill?

• Is there a free resource I want more people to see?

• Am I preparing for a launch in Q1 and just want to build momentum?

Pick one clear goal. That becomes your anchor. Every piece of content — whether it’s a story, a post, a podcast, or an email — should point back to that invitation.

Even if your goal is just consistency — that’s valid. Then your invitation is, “Come along for the journey as I show up faithfully again.”

And if you don’t know your next offer yet, that’s okay. Use this time to reintroduce yourself, deepen connection, and build trust. That will serve your future launch more than you know.

Step 3: Define Your Visibility Rhythm

Now let’s build your rhythm.

Remember: this is not about being everywhere. It’s about being consistent somewhere.

Start with these three questions:

1. What’s my core platform? (Where I share longer-form content — like a podcast, blog, newsletter, or YouTube)

2. What’s my support platform? (Usually social — where I echo or amplify my core content)

3. What’s my rhythm for each?

Here’s an example of a simple, sustainable rhythm:

• Weekly email on Thursdays

• Two Instagram posts per week

• One IG Live per month

• One podcast guest spot or collab in December

That’s enough. You don’t need to be everywhere, every day. You just need to be present where you’ve committed.

Here’s an example of my rhythm for this month:

• Weekly podcast on Wednesdays

• Weekly email where the days vary (and I have made peace with that)

• One Blog per month

• One podcast guest spot recording in December

Now, after you have decided what works for you - plug that rhythm into your calendar. Don’t just say “weekly email.” Write it on your calendar: “Thursday — send email on [topic].”

Visibility isn’t a mystery. It’s a muscle. And it grows when you make a plan and show up for it.

Step 4: Build Out Your Rest-of-Year Plan

Alright, let’s get practical. You’ve got about five-ish weeks left in the year (give or take, depending on holidays).

I recommend that you break it down by weeks and get everything planned out in one sitting for the rest of the month. Then you can sit down and batch your content and get it scheduled so you can take some time the last week of the year to just rest and enjoy the holidays.

Focus on one simple theme a week. One to three pieces of content to match. It does not have to be overwhelming. And when you use automation, it will keep you visible and keep momentum going while you rest.

Now let’s zoom out.

I don’t want you to plan every post for next year. But I do want you to start sketching the big picture.

Ask yourself:

• What do I want to be known for next year?

• What do I want to build toward, not just from?

Then think quarterly:

• Q1: What’s my theme, offer, or message?

• Q2: What’s the main thing I want to build?

• Q3: Where do I need margin or rest?

• Q4: How can I close the year intentionally?

Don’t stress about nailing it perfectly. Just start the conversation. Let the Holy Spirit lead. Let your calendar reflect alignment, not just random activity.

And — you guessed it — we’re going to build this together in January during the Visibility Workshop. We’ll create your full Q1 calendar, get clarity on your visibility priorities, and make sure it fits your season, your goals, and your preferred strategy.

Marketing with Peace and Purpose

And before we end, just a gentle reminder. You don’t need more hustle. You just need to get honest.

Honesty about what matters. About what you can sustain. About what God is actually asking you to do — and what He’s not.

Your marketing calendar is not a to-do list. It’s a tool. And it works best when it’s rooted in peace, not pressure.

So take a breath. Grab your planner. Review your rhythm. And start sketching the rest of your year with intention.

You’ve got time. You’ve got a message. And you’ve got a God who’s not in a hurry — but who is calling you forward.

Go grab the Visibility Blueprint if you haven’t already — it’ll help you lay the foundation.

And then hop into the January Visibility Workshop. You can find them both at Jantouchberry.com/visibility

Remember, I’m in your corner, friend. I’ll see you back here soon. Have a great week.