Welcome Back to the Show! 

In this week’s episode of Creating Distance, Tom Alaimo sits down with Jacco van der Kooij, Founder of Winning By Design, to explore the evolving landscape of sales. They dive into the transformative impact of AI on revenue growth and the critical role of cultivating strong customer relationships. Jacco shares his journey in building Winning By Design, highlighting the contrasts between AI-native and traditional SaaS companies, and underscores the importance of a user-centric approach to product development. Throughout the conversation, he stresses the power of passion in sales and the need to balance tried-and-true techniques with innovative strategies in today’s fast-changing market.

Thanks again to Jacco for joining us today! 

Be sure to check out Jacco’s LinkedIn.

Until next time!

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