Our next guest is a former American football player who played for the University of Iowa, London Blitz Football, and the Italian National Team.

Palmer Foster, now the Director for the UK and Ireland here at Data Talks, went from ensuring that his teams won on the field to becoming a sports business and technology expert with a Master of Science in Business Management from Durham University Business School.

Today we sit down with Palmer to discuss his journey in sports and the work he is doing to transform the UK and Irish sports industry’s commercial performance.