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Mastering Instagram for Government Agencies
Episode 1115th April 2021 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 00:38:18

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Instagram is a highly engaging social network and it’s not surprising that it is now the world’s 5th most popular social network. Owned by Facebook it really is evolving its social remit from simply visual storytelling to now becoming a short-form, long-form and live video platform where users are spending an average of 28 minutes per day. But of course this could be way more for some of us if we are honest. Check your smartphone activity! 

But is Instagram an important social network for Government and public sector agencies and if so, how do you build a tribe and become an influential voice when you’re not promoting popular brands and offering 20% discounts when you swipe up! 

In this episode of the Public Sector Marketing Show:

  • I’m going to share my strategic approach to Instagram for my government and public sector clients
  • A tour of Instagram’s core features 
  • I’ll share best practice examples 
  • Instagram as a source of news and information. We hear from Jack Quann, Digital News Journalist with Newstalk
  • Your IGTV strategy 


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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.