If you're planning redundancies and not sure how to approach outplacement support, in this episode I break down what outplacement really involves, how to budget for it, when to introduce it, and how to make sure it genuinely supports your people and not just ticks a box.
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Hello and welcome to the
Redundancy Matters podcast, helping
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:compassionate HR professionals
managing redundancies who want to put
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:people at the heart of the process.
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:I'm your host, June Hogan, a qualified
career coach and outplacement
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:specialist with a background in
HR and founder of Outplacement
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:services provider Wildwood Coaching.
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:In this podcast, I'll be sharing my
insights and experience from being
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:on both sides of the redundancy
table and from my years of experience
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:supporting individuals after redundancy
through our placement support.
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:Welcome to Redundancy Matters.
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:I'm June Hogan.
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:I'm a career coach and
outplacement specialist.
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:I'm got a background in hr, and this is
the podcast where I help HR professionals
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:and leaders managing redundancies to
put people at the heart of the process.
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:So in today's episode, I'm talking about
something that you probably don't have
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:to do that often, or maybe you've never
done it before, and that is how to go
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:about setting up outplacement support.
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:If it's your first time dealing with
this, budgeting for it or putting it in
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:place, then it can feel a bit unclear.
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:And just another thing to add
to the list when you're planning
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:redundancies, and I know that
that list is already really long.
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:You may not have even heard of
outplacement support before.
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:Certainly I hadn't when I was in my
early career, and so there's lots of
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:things that you're gonna need to know.
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:Do some research, find a provider, find
out what they can offer, and importantly,
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:find out whether that support's
really gonna help the people at risk.
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:So there'll be questions like, how much
budgets should you allow for when do you
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:actually implement outplacement support?
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:And importantly, how do you make sure
that it actually helps people, rather
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:than just ticking a box and saying,
yes, we offered outplacement support.
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:So I'm going to talk about.
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:How to think about budgeting,
especially with the uptake, because
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:in my experience since 2019, uptake
isn't always what you might expect.
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:So I'll share some insights into that for
you, which can also help with budgeting.
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:Also, you're gonna need to know
when to implement outplacement
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:support, when do you introduce it?
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:When do you start talking about it?
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:And I'll be sharing some
insights into that as well.
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:And then importantly, how do you
actually make it work in practice
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:in a way that's gonna support people
properly and not just on paper.
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:Now I'll make reference to some
of my services as we go along to
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:give you an idea of what we might
charge, but you'll find cheaper and
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:more expensive providers out there.
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:So I'd encourage you to do your research.
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:So let's start with, well, what
are you actually budgeting for?
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:Now?
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:I know a lot about placement decisions are
driven by cost, so it's really important
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:to have an idea of that budget upfront.
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:And your budget and what it's
likely to cost so that you can
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:take a realistic proposal forward
for the appropriate sign off.
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:So outplacement support isn't just one
fixed thing, so if you haven't come
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:across it before, it's a range of support
and it covers career direction, job
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:search, support, and emotional support.
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:And that's one that's easy to miss
and underestimate because even when
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:redundancy is handled well, people can
have their confidence knocked and they're
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:not always sure where to start because
the process itself is overwhelming.
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:What's happening to them is overwhelming.
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:And then to try and think about
and plan ahead with your career,
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:that can be overwhelming too,
to do all of that on your own.
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:And when you have someone outside the
organization, someone who's neutral,
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:experienced, you can really talk things
through with them, then it can make
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:a real difference to the individuals.
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:So when you are budgeting for outplace and
support, you're not just kind of funding
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:CV writing and interview preparation.
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:You are really looking
at the whole transition.
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:And I know that budgets will guide.
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:What parts of that you can offer, but
if you can see it holistically, then the
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:impact of having holistic outplacement
support really does make a difference.
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:Now, I mentioned at
the start about uptake.
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:So when I first started working in
outplacement support, you know, I used
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:to think, well, if we offer it to 20
people, then 20 people are gonna use it.
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:But I quickly realized that
the reality is that they don't.
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:So over the years I've come to realize
that some people will already have a plan.
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:There might be some people who feel
very confident to approach what's
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:next on their own, or maybe they've
already been looking for another job
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:and they've got something lined up.
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:There'll be some people who don't
feel that they need the support.
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:And again, perfectly capable and able
to manage that transition on their own.
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:Some people don't want the support,
so they want nothing more to do
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:with the company, even though
outplacement is completely independent.
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:Just through whatever people might be
feeling during that time, they just
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:don't want to engage in the support, and
some people just aren't ready right now.
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:So this goes back to when you are
gonna start talking about it and
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:when you're going to implement it.
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:So I'll come onto that a little bit later.
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:So instead of budgeting for a hundred
percent of uptake, it's more realistic to
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:assume that you'll get partial engagement.
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:And when you're choosing a
provider, it's really important
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:to build flexibility around that.
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:So when you're budgeting, I would suggest
50 to 75% of uptake For outplacement
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:support, that's typically what we see.
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:We can see lower.
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:And I have seen a hundred percent as well.
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:But if you are budgeting, then I would
budget around about those numbers.
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:Now for smaller programs, you're probably
likely to see higher levels of engagement
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:and senior leaders will generally have a
higher uptake because they appreciate that
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:it can take longer to find the next role.
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:But what usually happens is you'll have a
core group of people who use the support.
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:And so thinking about your provider
and their flexibility is important.
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:So when you are choosing an outplacement
provider, asking them questions like,
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:well, how does the support work?
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:But importantly, how do
you pay for the support?
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:So, for example, we only ask
people to pay for the support
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:that people actually engage with.
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:Rather than saying, well, you've got
20 people at risk, so we'll charge
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:you for 20 people at XX pans ahead.
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:Because I recognize that you don't
want to be spending money on people
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:that aren't gonna need the support.
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:And at a time when the business is
reducing costs and you know that
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:that money and that budget can be
used in other ways, and also asking
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:your provider, well, can you kind
of scale things up or down and maybe
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:move that budget around if necessary.
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:So if they are asking you to pay
upfront and some, some providers
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:will, then can you use any leftover
budget, um, on another program or
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:do they offer a refund, for example?
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:Because if you are left with a rigid
model, then it makes it much harder.
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:So that flexibility is important.
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:Now, in terms of cost, outplacement
support can vary a lot.
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:So it can go from a few hundred pounds, a
person to a few thousand pounds a person.
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:So, for example, our support starts at 3
9 9 plus fat per person for our digital
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:program that is supported by fortnightly
group coaching and our one-to-one
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:support starts at six 50 plus fat.
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:But what I would suggest is that if
you're looking at a thorough package
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:of individuals support, then I probably
suggest around:
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:and that will get you some really thorough
and in-depth support for individuals.
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:If you are working on a smaller budget
than that, then for example, the package
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:I just mentioned, our individual support
starting at six 50, that's really
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:popular and it gives people, um, the
foundations and the support they need
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:to get out there into the job market.
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:If you're spending more money,
then it's gonna give the support
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:for a longer period of time.
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:And of course, group workshops be that
online or in person, are also, um, a cost
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:effective way of running support as well.
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:So thinking about the support
across the different groups
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:that are gonna be at risk.
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:So for example, um, more junior
employees might often want a bit
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:more structure, some practical help
and clear steps, because for some of
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:those it might be their first job, for
example, with more senior employee.
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:It can be slightly different because
it does take longer to find a senior
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:role and it's less straightforward,
and there's more involved in
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:positioning and networking and
personal brand and preparing for
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:interviews, et cetera, when you are
dealing with more senior colleagues.
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:So it is okay to offer different
support to different levels, but
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:some organizations that I've worked
with prefer to offer the same to
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:everyone in terms of fairness, and
that's completely understandable.
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:Now, I mentioned before that
group workshops are a great way
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:of offering outplacement support.
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:If you have a really tight budget,
it can get a little bit tricky if
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:you're trying to bring in different
levels in the organization together.
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:So you know, you've got a director in
the same workshop as someone in entry
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:level role, it's really difficult to
kind of pitch things appropriately.
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:And bearing in mind, some
individuals might not want to
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:be in the same room as, as.
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:Um, senior colleagues in the team.
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:It just depends on the culture.
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:So it can work if you can differentiate
and mix up the groups and make sure that
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:the support that the provider is giving
you is still relevant to those groups.
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:So when do you introduce
outplacement support So that
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:timing can make a big difference?
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:And I'm often asked about
when to introduce it.
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:So I think there's a few
things here to think about.
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:Now during consultation, this can often
be overlooked, but it is really helpful
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:to start talking about outplacement
support as part of consultation
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:because then you are introducing the
support and you can help people to
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:get involved in shaping it as well.
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:So if you are doing a, a small,
, redundancy, or if you're doing a
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:larger one, then you can still have
it as part of your announcement to
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:let people know that in the event that
you do have to make redundancies, the
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:outplacement support will be available.
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:Now, you don't have to go into
loads of detail at that stage, but
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:it's important to, to mention it
so that people can understand that
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:if they are made redundant, there's
gonna be some support to help them.
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:And then during consultation, either
on a one-to-one basis or if you're
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:doing this at a a group level, then
you can ask people, so what would,
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:what help would they really like?
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:What's actually gonna make a difference?
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:What would make this easier for them?
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:What support might be important?
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:All these kind of things.
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:And you can use your employee
reps to go and gather information
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:from the wider group as well.
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:And I've seen this work really well
because if you work with the right
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:provider, then you can build a more
kind of bespoke package as part
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:of that collective consultation
based on what people need.
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:Um, it doesn't have to be
complicated, but it can make it
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:feel more relevant, particularly
when you're working with specific
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:groups of people with specific needs.
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:Now, the most common point to actually
kind of implement outplacement support
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:is once redundancies have been confirmed.
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:The key here is how it's positioned
and that you'll have made
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:reference to outplace and support
during the consultation process.
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:So it's not an afterthought, but
it's part of an integrated offering
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:as part of your redundancy process.
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:So thinking about introducing it
early as a concept, talking to people
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:about what they're going to need
and find most, most useful and most
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:relevant if, if that's appropriate.
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:Alternatively, you may
have chosen your provider.
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:You may have found.
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:Support that fits within your
budget and that you believe
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:is gonna really help people.
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:And you might be just going in with the
standard information about that support.
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:So either way is okay.
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:It just depends on the nature
of the process and the, the
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:people that you are working with.
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:And then for example, I will share
documentation that you can share
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:in consultation meetings you know,
presentation materials that you can
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:share with collective consultation.
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:So it's really important 'cause
there's a lot for people to take in.
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:And so having clarity on, well, what does
this thing outplace and support even mean?
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:Because lots of people
have never heard of it.
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:So you'll have integrated it as part
of the process and then confirming it
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:all once redundancies are confirmed.
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:But what I find is it's after people
have left, again, depending on the
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:length of the consultation, that
the engagement really does pick up,
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:because not everyone's ready straight
away to engage in the support.
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:And some people need time
to think about what's next.
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:So what I rec would recommend is
that when you offer the support to
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:people, give them a deadline by which
they need to engage, particularly
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:individual support that lots of people
tend to take up after they've left.
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:So I would say give people
around three months to opt in.
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:That's probably the maximum I would
give because it gives them the
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:space and it also gives them a point
where they need to make a decision.
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:So that helps you to manage your
budget and helps your provider to
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:manage their resources as well.
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:You can choose a tighter
timeline if you wish.
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:And I've seen organizations
do seven days, for example.
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:Um, but it just depends again, on
where people are at and what you
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:think is gonna be the most helpful.
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:So how do you make outplacement
support work in practice?
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:So you're aiming for something that's
flexible, that's relevant and person
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:centered, because alongside all the
practical support, a big part of
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:this is helping people process what's
happened and feel able to move forward.
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:So the right provider is going to make
your life a lot easier because you're
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:going to know that there's somebody there
looking after those people at risk, but
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:making sure that the support that you are
offering is really going to support those
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:in individuals and their particular needs.
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:So just checking things like,
well, is this a platform?
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:Do people get to speak to somebody?
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:Particularly now with advances with
ai, for example, you know, are these.
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:People going to be
engaging with individuals?
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:Or is it through some kind of a system?
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:What's the turnaround time?
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:How quickly can you implement this?
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:What does it look like
for the individuals?
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:Are they able to tailor
things, for example?
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:And also how do they
communicate the support itself?
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:So really digging into, well,
actually, how does this work?
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:And also when you are engaging
with a provider, understanding,
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:will they be using a team?
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:Is it just that individual?
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:Particularly if you are doing something
on a smaller scale, it might just be
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:the individual that you're talking
to that implements the support.
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:So really understanding the background
as well for the people that the provider
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:is gonna be putting in front of your
colleagues at risk and understanding.
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:Will they be able to connect and
understand and really have that
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:level of empathy with individuals?
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:Because outplacement support definitely
isn't a transactional process.
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:It is about engaging, supporting,
and making sure that individuals.
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:Feel that they are being cared
for essentially, because this is a
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:difficult time in most people's lives.
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:And some of the feedback that we often
have is that kind of, it felt like I
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:had a friend kind of supporting me.
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:And that's the kind of feedback that I
love because that's what outplacement
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:support is all about, is taking somebody a
difficult time, giving them that support,
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:giving them the professional guidance,
but ultimately being that person who's
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:there for them during that transition.
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:So if you are approaching outplacement
support for the first time, then a
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:few tips to just take away is that,
don't assume everyone will use it.
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:Make sure that you plan for some
flexibility and recognize that different
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:people need different levels of support.
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:And then use the consultation
process throughout to be managing
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:the communication so that it's not
just something that you introduced
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:in the last consultation meeting.
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:Making sure that the access to
outplacement support is, is open, but you
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:do put a timeline on it for when people
would need to engage and making sure that
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:you have conversations about it throughout
the process and asking individuals how
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:you can help to shape what outplacement
support might do best for them as well.
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:Because if you're handing out placement
support really well, it's less about
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:that kind of service at the end and
more about how you support people
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:through partnering with a provider.
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:That's an extension of your HR team
because I believe by choosing to offer
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:out placement support, that it's clear
that you care about what happens next
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:to people, and you want to choose a
provider that cares as much as you do.
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:So if it's your first time implementing
out placement support, or maybe you
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:haven't done it for a while, I hope
that that episode was helpful and
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:you've got some things to take away.
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:So thank you so much for listening,
and I hope that you'll tune
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:into another episode very soon.
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:And if you'd like to check out more
resources to support you managing
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:redundancies, then you'll find blogs
on my website, Wildwood coaching.co.uk,
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:and you'll also find a link in the show
notes to join us on a monthly basis for.
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:Free lunch and learn where we
dive into different aspects
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:of managing redundancies.
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:And those episodes are also being
recorded now, so you can find
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:them on YouTube to catch up.
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:Thank you so much for listening
to the Redundancy Matters podcast.
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:I hope you found today's episode helpful.
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:It would mean a lot to me if you
would follow rate and review this
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:podcast wherever you listen to your
podcasts, as this helps it reach more
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:people who are managing redundancies.
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:Let me know what you thought,
and if you have ideas for future
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:episodes, I'd love to hear from you.
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:You can find me on LinkedIn, June
Hogan, and get in touch via my
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:website, wildwood coaching.co.uk,
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:where you'll also find more resources
to help you manage redundancies.
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:I hope you'll join me again soon for
the next episode of Redundancy Matters.