Welcome to episode thirty-nine of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can create a cohesive and compelling brand with Verô Souza, of Verô Branding.
In our thirty-ninth episode you’ll learn:
What you want to think about before rebranding your business
The elements every effective brand needs
Why branding goes beyond a logo and colors
Why you may want to consider refreshing your brand instead of starting from scratch
How emotions play a large part in visual branding and how you can tap into that
The things you need to take into account when DIYing your own brand
Free tools to help you DIY your own brand
About our Guest:
Verô Souza helps heart-centered coaches, creatives, practitioners, and entrepreneurs serve more clients and make a bigger impact by authentically connecting with their audience through their branding without using trendy aesthetics or copycat visuals. She has helped over 100 conscious brands with intentional branding and her work has been featured in Vogue, Forbes, Saks Fifth Avenue, People Magazine, and other known publications.
Thanks for Listening!
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