Artwork for podcast Sales Signals
From false signals to real conversation with Naomi Wallis, Senior Business Development Manager at Conran Design Group
Episode 729th May 2026 • Sales Signals • Cognism
00:00:00 00:22:45

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Naomi Wallis shares how modern business development blends signal-led selling with thoughtful human outreach. From engagement tracking and long sales cycles to false intent signals, AI workflows, and the psychology of consultative selling, this episode explores how to cut through noise and build genuine prospect relationships that convert over time.

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