Virginia Salas Kastilio is a Snapchat expert who is helping the world's largest brands figure out how to use the platform to generate more engagement around their content. BBC, Nasdaq, Universal, and Yelp are some top clients on the long list. Today’s guest has been featured in places like Forbes and Inc Magazine for her expertise in the rising social network. She also runs online classes you can sign up for to learn how to maximize Snapchat!

Quotes To Remember:

“Be transparent and as real as possible.”

“First of all, you have to surrender to the fact that you won’t be comfortable.”

“We have to realize that Snapchat is a closed room.”

“You have to play outside of the platform in order to bring people inside the platform.”

“In order to go viral, you have to have opposing opinions.”

“If you don't have the balls to go to union square and strip down to your underwear in order to represent your brand, then maybe you shouldn't be in business.”

What You’ll Learn:

• Things you should be posting on Snapchat
• How to be more comfortable with being vulnerable
• How to grow your Snapchat audience
• Get more engagement in your Snapchat audience
• How to benefit your business through Snapchat Geofilters

Key Links From The Show:

Virginia’s Site

Virginia’s Facebook

Virginia’s LinkedIn

SnapChat

YouTube

Oracle

Canva

Der Spiegel

Recommended Books:

The Mastery of Love by Don Miguel Ruiz

The Surrender Experiment by Michael A. Singer

Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert

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