When marketing legend Mark Schaefer gets a gang together to write a book with a title as bold as .. 'The Most Amazing Marketing Book Ever' - Bob pays attention.
This week on the podcast I'm spending time with Anna Bravington, one of over 30 co-authors. We're talking about the book ( obviously ) but also about how it came to be and what it's like pulling a project like this together.
We're also diving deep into strategy, why it's important to trust the plan when things get tough.
Anna Bravington is a marketing strategist with over 25 years of experience and co-founder of the agency Those That Dare. She is the host of the Crossing The Content Chasm podcast and was featured on The Telegraph NatWest 100 Female Entrepreneurs to Watch list in 2022.
Anna's website : thosethatdare.com
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