On this episode of The Data Storytellers podcast, we dive deep into the ways Michelin utilizes data and technology to enhance consumer experiences and internal processes. Jean-François Deldon shares his role in fostering intrapreneurial initiatives within Michelin, emphasizing how the integration of natural language processing aids in better understanding customer sentiments and improving service delivery. Join us as we explore how data-driven strategies can not only refine customer interaction but also inspire innovation within a well-established corporation.
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00:09 - Introduction to Jean-Francois Deldon, Intrapreneur and Data Leader at Michelin
00:53 - Overview of dual roles and intrapreneurship at Michelin
02:38 - How experience and NLP intersect in data strategy
05:49 - The evolution of Jean-Francois's career and his entry into data roles at Michelin
11:49 - Engaging the company in data initiatives and the impact of internal promotion
14:36 - Addressing challenges and overcoming resistance within corporate data projects
18:40 - The transformative shift in Michelin's data perception over a decade
22:01 - Aspirational goals for a data-driven culture at Michelin
28:56 - Strategies for embedding data-driven methodologies within the company
33:23 - The critical role of storytelling and communication in data initiatives
39:17 - Closing remarks and the future of data strategies at Michelin
