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Ep. 41: "Creative people... they're unbelievable" (Guest: Hywel Evans)
Episode 414th September 2021 • There’s No ‘I’ in Podcast • Mark Johnson & Sean Gallagher
00:00:00 01:32:45

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A refreshed and invigorated Sean and Mark return form their Summer break and dive straight in with creativity consultant, enterprise and innovation adviser and audio producer Hywel Evans.

In the episode they cover the myth of the uncreative person, how organisations kill ideas and where they go today and, in a sideways move, why it can be valuable to pretend you are a penguin. They also discuss making creativity a collaborative process, why you are better off paying for a bar tab than that expensive team-building away day and what to do when your ideas are met with a big fat no.

Plus lots more.

In the episode they Hywel references Sir Ken Robinson's TED Talk, the documentary Inside Pixar and the opening sequence of La La Land.

You can find out more about Hywel's work here ( and connect with him on LinkedIn here.

Buy a copy of Hywel's book "Managers Managing Magic" here.

And here’s the piece of music we reference from the show Hywel directed me in - The Frank Sonata by The Longpigs

The new theme music was composed for use by Arches Audio. Check them out on IG (@archesaudio) to sample some of their tracks and pick up their Free Song of the Week. Thanks, Arches!

If you enjoyed this episode, please leave feedback on iTunes, or send your feedback, comments and guest suggestions to Mark or or send them to us via social media...

You can now also buy us a coffee (we like cappuccinos from Gail's) here

Also - Sean on LinkedIn and Mark on LinkedIn

@noipodcast // Twitter

@noipodcast // Instagram

See you next week.