Did you know there is such a thing as disease branding? Well there is, and it plays a hugely important role in how we respond to outbreaks and pandemics.
Why diseases need branding - and rebranding.
The pharma business and 'disease awareness' campaigns.
The tricky business of naming a disease that's new to science.
How Coronavirus got its name.
What happens to a brand when it shares a name with a disease.