In this mini-episode, Bill shares how the SWT (Strengths, Weaknesses, Trends) tool helped save his company during the 2008 financial crisis and how it can help you navigate turbulent times.

Do not confuse SWT with SWOT! SWT asks the senior leadership to think deeply and broadly about the inherent strengths, inherent weaknesses, and emerging trends in the market that can affect your company’s trajectory.

Hear how Bill adapted this framework to his own jewellery business.

Keep Scaling

Mentioned in this episode:

Busy Is Broken

Have you ever had a week where you're completely slammed but somehow nothing actually moved? Is this one of those weeks? That’s not really a time problem. It's a busyness habit problem. My new book, Busy Is Broken: Do Less, Scale More, is about growing by doing less, not more. Read or listen to a sample chapter, over at busyisbroken.com. That's busyisbroken.com. Also on amazon and other booksellers.