In this mini-episode, Bill shares how the SWT (Strengths, Weaknesses, Trends) tool helped save his company during the 2008 financial crisis and how it can help you navigate turbulent times.

Do not confuse SWT with SWOT! SWT asks the senior leadership to think deeply and broadly about the inherent strengths, inherent weaknesses, and emerging trends in the market that can affect your company’s trajectory.

Hear how Bill adapted this framework to his own jewellery business.

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PhD Research on CEOs

Quick favor: I'm in the middle of my doctoral research, and I need CEOs Here's the question: is there a point where working more hours actually indicates a worse leader? Nobody has measured it. I'm measuring it. If you're a CEO or president with at least ten people in the business and three direct reports, it takes just a few minutes. And Your team answers a few anonymous questions. What you get back is a report comparing how you rate yourself to how your team rates you. That gap is usually the interesting part. ScalingCoach.com/study