In this mini-episode, Bill shares how the SWT (Strengths, Weaknesses, Trends) tool helped save his company during the 2008 financial crisis and how it can help you navigate turbulent times.

Do not confuse SWT with SWOT! SWT asks the senior leadership to think deeply and broadly about the inherent strengths, inherent weaknesses, and emerging trends in the market that can affect your company’s trajectory.

Hear how Bill adapted this framework to his own jewellery business.

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