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🔮 Know Thy Customer

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I got this powerful exercise from the late, great Clayton Makepeace…

It’s deceptively simple.

Do it — actually sit down and do it — once though, and you’ll discover its power.

It takes the whole features vs. benefits kerfuffle…

And turbo-charges it out the wazoo.

Without funny words, what I really mean is…

This exercise helps you discover your market’s DEEP buying motivations, so you can speak to them in your copy — and make more money.

Today: Learn the simple exercise from Clayton Makepeace that makes you a better copywriter…

Yours for bigger breakthroughs,

Roy Furr