Artwork for podcast Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
Becoming the ‘Chief Empathy Officer’ of Your Copy and Content
8th April 2019 • Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing • Copyblogger Media LLC
00:00:00 00:15:10

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The lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience.

Today I wanted to talk about some distinctions that have been on my mind lately — the differences between crafting content and writing copy for conversion, and how much of ourselves to put into our marketing writing.

In this 15-minute episode, I talk about:

  • The differences (and similarities) between content and copy
  • How to write about your own experiences without being self-centered
  • Why we can’t get away with “feel bad” marketing any more
  • Getting real about audience problems — without blaming or bullying

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