The lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience.
Today I wanted to talk about some distinctions that have been on my mind lately — the differences between crafting content and writing copy for conversion, and how much of ourselves to put into our marketing writing.
In this 15-minute episode, I talk about:
The differences (and similarities) between content and copy
How to write about your own experiences without being self-centered
Why we can’t get away with “feel bad” marketing any more
Getting real about audience problems — without blaming or bullying