Pacifico talks with Mark "Mr. Marketing" Newsome about a variety of techniques and strategies that small business owners can implement to increase their cash flow and improve their marketing.
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Law, The Universe, And Everything is a production of The Soldati Group (https://soldatigroup.com). All opinions expressed by the host and podcast guests are solely their own opinions and do not reflect the opinions of The Soldati Group. This podcast is for information and entertainment purposes only. These discussions do not constitute legal or investment advice.
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Law, The Universe, And Everything is sponsored by Prosperitas, an animation and ad agency that can help you bring your company’s ideas, values, products, and messages to life with the power of engaging videos. Whether you strive to win more customers, engage or educate your audience, Prosperitas will craft each video and marketing campaign specifically targeted to fit your brand and vision. Visit https://ProsperitasAgency.com today to learn more and discover how Prosperitas can create the best videos your company has ever had to help increase conversion rates and drive more sales.
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Today’s episode is brought to you by The HOCL Association, the first trade association for the HOCL industry. HOCL is the chemical our white blood cells produce to fight infection, now available in shelf stable form for the first time in human history. 100x stronger than bleach yet safe enough to drink, HOCL is the most important chemical you’ve never heard of. Combining the strength of chlorine with the safety and versatility of water, HOCL will revolutionize skincare, wound care, pet care, disinfecting, and usher in a new era of clean agriculture. Learn more at https://HOCLA.org.
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Books Mentioned:
As A Man Thinking: https://amzn.to/3hS6hgY
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Show Notes:
00:00 Show Intro
00:45 https://HOCLA.org
01:25 Guest Intro - Mark "Mr. Marketing" Newsome
02:13 Interview Begins
02:20 How Mr. Marketing got his start
05:21 Business in the pandemic
07:48 Untapped networks
08:40 Assessing client needs
14:24 Generating repeat customers
20:29 The gateway to referrals
24:54 The McDonald’s technique
30:31 Local business partnerships
37:43 Mark’s favorite failure
40:47 The pitfalls of technology masquerading as marketing strategy
42:18 Mark’s favorite book
43:23 Mark’s heroes
44:16 Limited bonus offers
46:11 Mark’s go to self care
46:47 Leveraging the power of email
53:08 The kindest thing anyone has ever done for Mark
