Are you exhausting resources trying to build every system from scratch? You could achieve faster, safer, scale by taking a proven playbook. And executing it better than anyone else.

In this episode of All About Business, James speaks with Jake Wilmot-Sitwell, co-founder and COO of Sandbox VR UK. Jake shares how he transitioned from venture capital to entrepreneurship, taking on £10M in capital to scale full-body, immersive VR experiences across the UK and Ireland.

Jake breaks down the core mechanics of their expansion strategy, explaining how a master franchise model eliminated the initial tech-development risk. He details their shift from capital-intensive flagship locations to lean, plug-and-play concession hubs, while sharing actionable frameworks for optimizing yield per square foot, leveraging media partnerships like Netflix, and scaling a frontline workforce.

Timestamps

01:56 Why VR and Entrepreneurship

09:57 Who Comes and Why It Works

22:40 High-End Tech Meets Hospitality

32:42 Hiring Young Teams

41:26 Fixes VAT Wages Rates

51:58 Future IP Partnerships

Links

Follow James Reed on LinkedIn

Follow Jake Wilmot-Sitwell on LinkedIn

Find out more about Sandbox VR and their experiences here

Submit your application to Reed’s Entrepreneurs Fund for a chance to a £20,000 grant HERE

All About Business is brought to you by Reed Global. Learn more HERE

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk