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The Big Idea, The Panic, The Resolution
26th January 2016 • Zero to Book • Rainmaker.FM
00:00:00 00:31:06

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Coming up with the Big Idea that will drive the approach to writing your book might make you break out in a cold sweat …

A new Big Idea may mean giving up some of your old ideas.

But it’s part of the process that will give your book an identity and a ‘hook’ that will draw the right reader to your words.

You’ve got to trust the process … and yourself. And this week on Zero to Book, we sort through what you need to consider as you begin the process of writing the book you’re passionate about and creating a book that sells.

And Jeff asks Pamela the million dollar question, “How does your theory deny certain assumptions of your audience?”

Good question! That one made her squirm a little. Tune in to hear what that sounds like.

In this episode Jeff Goins and Pamela Wilson discuss:

  • How keeping your target audience in mind will help you decide which ideas have value (and which you should discard)
  • Why in the end you’ve got to trust yourself, and how doing so will maintain your enthusiasm for your book project
  • Why writing a book that is not going to appeal to the masses might be the best approach
  • A few thoughts about testing your ideas (more on this in the next episode)

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