Janet Falk is a public relations and marketing communications expert out of the New York Area focusing on attorneys and other business professionals. She had previously worked at a public relations agency whose principal client was part of the Am Law 50, and her job was to get those attorneys into the news as much as possible.
We have a fascinating discussion about how to use public relations communications to your advantage to build and grow your law practice. She touches on a lot of great suggestions, such as how to find publications that will be interested in what you have to say, using the power of LinkedIn to further amplify your message, and how to memorialize your speaking engagements and use the power of photography to enhance the voice you have.
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