Ken Wells is the founder & CEO of SalesKey, a sales & marketing company helping B2B companies identify, attract and close their target clients. What they call a Done for you Lead Generation Service and a coaching program with SaaS founders.
Ken has over 17 years of B2B Sales & Marketing experience which includes helping grow multiple Inc. 500 & 5000 companies, Ken’s a book reading machine, Italian food lover, casual basketball player, snowboarder & Powerlifter.
During this interview we cover:
00:00 A word From The Sponsor
02:07 Ken’s Background & Becoming an Entrepreneur
09:18 First Step for Running Effective Linkedin Campaigns
11:18 What Stage or Type of Business Does Exploring LinkedIn as a Sales and Lead Generation Channel Makes Sense
13:01 Conversion Rates Compared to Cold E-Mail Outreach?
15:23 Aiming for 22-36 avg. Leads per month & Reason for that Approach
18:24 The Right Time to Scale The Linkedin Channel Marketing Channel
21:34 What to Improve in The Prospecting Process to Get Better Results?
25:16 One Advice Ken wish Had Known & Would tell Himself at 25 years old
29:50 Ken’s Best 3 Instrumental Resources to His Success
34:07 Biggest Challenges Ken’s Currently Facing in order to Continue to Grow SalesKey