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How to Get Lucky in Your Career with Mel Barfield
Episode 11 • 25th June 2026 • The SEO Mindset Podcast • Sarah & Tazmin
00:00:00 00:50:28

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Let's talk about luck.

Is it random? Something that happens to other people, at the right time, in the right place.

Or is it something we can actively influence through how we show up, the decisions we make, and the way we move through our careers?

In this episode, Tazmin is joined by Mel Barfield who explains why it is the latter and what we can do to be 'more lucky'.

About Mel

Mel is Managing Partner and Brand Voice Lead at Copy Or Die, the copywriting agency for brands who wanna live forever. She also hosts the indie business club podcast for freelancers, founders and business owners, talking about all the issues that face people doing their own thing. Mel’s also a qualified careers advisor, event speaker and Freelancer Magazine columnist. She lives with her family in Northamptonshire, far too far from the sea.

Where to find Mel

Mel's Website

Mel on YouTube

@allcopymel on Instagram

Mel Barfield on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Instagram

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Check out Tazmin's Website

Check out Sarah's Website

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Resources used for episode

Mentioned in this episode

Previsible helps brands grow

Search has changed but most strategies haven’t.

If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.

Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.

If you want to see where your brand stands and how to build trust in AI-driven search today.

🔗 Check out Previsible

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Copyright 2026 Sarah & Tazmin

Mentioned in this episode:

Previsible helps brands grow

Search has changed but most strategies haven’t. If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening. Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen. If you want to see where your brand stands and how to build trust in AI-driven search today.

Check out Previsible

Transcripts

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