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50. 4 Questions to Ask Before You Start a Podcast
Episode 5010th June 2026 • Podcasting for Service Providers | How to Use Audio to Help People Buy • Allison Nitsch | Podcast Strategist for Service Providers
00:00:00 00:14:31

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If you're thinking about starting a podcast, the first question most people ask themselves is, "What should my first episode be about?" And I get it, you're excited, you want to get moving. But that's the wrong place to start, and jumping there without answering what comes before it is one of the biggest reasons new podcasts feel disconnected from the business behind them.

In this episode, I'm asking you the four questions I go through with every single launch client before we ever talk about episode ideas, format, or titles. These are the questions that build the foundation of a podcast that works for your business. One that builds trust, attracts the right people, and gives your listener a clear next step every single time.

And if you already have a show, these are just as worth revisiting before your next recording session.

Grab something to write with because these questions are worth answering on paper, or in a Google Doc to reference back to.

Ready to see what your podcast could look like? Get your Podcast Launch Blueprint

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