In this week's episode, I'm talking about how do I know if my podcast is a success?

There are many ways in which you can measure the success of your podcast.

Number of Listens

Number of downloads

You can find this information easily within the platform you use to publish your episodes.

You can also go into individual platforms like Apple Podcasts to find out analytics.

It's not just about the numbers.

Think back to why you started your podcast...

Was it simply to have 1000 downloads a week? Or was it to add value to your audience? or to build your authority in your zone of genius?

If you're not happy with the size of your listenership, what can you do to grow it?

Here are a few tips:

Ensure your episode content is something that your ideal listener wants to hear.

Are you promoting it enough? Make sure you have a range of posts and utilise your email list and website so everyone knows about your podcast!

Are you engaging with your listeners? do you reply to comments and thank people for reviews?

Do they know where to leave a review?

Can you offer more support to your listeners like a Facebook group? you could encourage listeners into the group to discuss the episodes, or go live to answer their questions.

Don't be disheartened. It takes time to grow an audience and podcasting is a long game.

Be consistent and committed.

I hope this has helped.

If you'd like to ask any questions, get some advice or just chat podcasts you're more than welcome to book a call!

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

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Welcome to podcasting one on one with me your host

Rachel. This podcast is for female business owners and

solopreneurs that are looking to start a podcast that add to your

own already awesome offering. I'll give you helpful advice

that you can take away and use in your podcasting journey. I

hope to answer those tricky questions that just keep you

from starting. Once a month, I'll be joined by other female

podcasters. They'll share their journey with you and offer tips

and advice they discovered along the way. Let's get started.

Hi, and welcome to this week's episode. Today's question is,

how do I know if my podcast is a success? There are many ways in

which you can measure the success of your podcast. As we

all know, let's just start with the cold hard data. So you can

measure the number of listeners that your episode has had or

your podcast overall, you can look at the number of downloads.

This, again is individual episodes and your podcast as a

whole, you can find this information very easily within

the platform that you use to publish your episodes. So with

Captivate, which is what I use, there's a dashboard, and it has

the overview of the metrics. And then you can dive into a little

bit more detail. You can also go to the individual platforms to

have a little look at the analytics, for example, Apple

podcasts, you can log into your Connect account and look at the

specific data around your podcast there. But as we all

know, it's not all about the numbers. Think back to why you

started your podcast. Was it simply to have 1000 downloads a

week? Or was it to add value to your audience, or to build your

authority in your zone of genius? If you're not happy with

the size of your listenership there are things that you can do

to grow it. Here are a few tips. Ensure your episode content is

something that your ideal listener wants to hear. Are you

staying on topic? are you answering the questions that

they're asking? Are you promoting it enough? Make sure

that you have a range of posts and utilise your email list and

your website so that everyone knows about your awesome

podcast? Are you engaging with your listeners? Do you reply to

comments and thank people for reviews? This is an important

one. Because that is what you know we're all striving for is

to get that all important engagement. And if they if your

listeners are taking the time to contact you send you a message

ask you questions, you have to make sure that you are replying

to them. It you know the engagement is a two way street.

You can't expect people to engage with you if you're not

prepared to engage back with them. Yeah, thanking them for

reviews. Also, do they know where to leave a review. Now

I've mentioned this before on this podcast, I find it

incredibly difficult, or it's a roundabout way to leave somebody

review for their podcast. I'm not an Apple user. I'm an

Android user. I can do give a star rating on Spotify on the

app. But the other ones I find incredibly difficult to actually

leave review. So you know, maybe do a video showing them where to

live, you have a simple link that you can use to leave a

review just to make it as easy as possible. To get that that

information from them. Could you offer more support to your

listeners, for example, a Facebook group, you could

encourage listeners to go into the group after an episode is

released on the day of release to discuss the topic that went

on. Perhaps you could go live within this group to answer

their questions or to talk more deeply on a particular subject.

This could be a great way to create engagement and increase

your listenership. Don't be disheartened though. It does

take time to grow an audience and podcasting is a long game.

My best advice is to be consistent and committed. I hope

this episode has helped you. If you have any questions or you'd

like to get some advice, or just a chat about podcasts, you're

more than welcome to book in a coffee chat with me. There'll be

a link in the show notes and And I would love to talk to you.

Okay. Thanks very much. Bye. Thanks so much for listening. If

you've enjoyed today's episode, please like, share and

subscribe. Your support means so much to me. If there's a

question or topic you'd like covering, then I'd love to hear

from you. Find the podcast on Instagram at Rachael Botfield

and drop me a DM till next time bye