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How Using Nano Tools Can Improve Your Productivity in 15 Minutes
Episode 328th March 2024 • Connect & Convert: The Sales Accelerator Podcast • Sales RX and Wizard of Ads Employee Optimization
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In this episode, discover the power of nanotools - quick, effective techniques based on brain science that can be learned in just 15 minutes. Explore how these bite-sized lessons from Wharton professors can boost your confidence, communication skills, and productivity. Learn practical tips you can apply immediately to enhance your success in business and beyond.

Transcripts

Dennis:

Welcome to another episode of Connect and Convert where small

Dennis:

business owners can learn the insider secrets to accelerating their sales.

Dennis:

I'm Dennis Collins and my partner today is

Leah:

Leah Bumfrey.

Leah:

Hi from Canada.

Dennis:

Hi Leah.

Dennis:

Welcome back.

Dennis:

You're still putting up with me and I appreciate it.

Dennis:

Thank you.

Leah:

Hey, we have a lot of fun here.

Leah:

It's excellent.

Dennis:

We do.

Dennis:

Today This is a little spooky.

Dennis:

First of all, why do we want everything so fast today?

Dennis:

You, you, you guys have Uber Eats in Canada, don't you?

Dennis:

Uber Eats.

Leah:

Oh, absolutely.

Leah:

Yeah.

Leah:

Quick, quick, now, now, now.

Dennis:

I am so addicted to it.

Dennis:

I mean, you know, a few clicks of the, of the, uh, on the phone,

Dennis:

and the food appears at your door.

Dennis:

How about Amazon?

Dennis:

I get upset when I don't get same day delivery.

Dennis:

Damn it.

Dennis:

Why can't you did it yesterday?

Dennis:

Why can't you do it today?

Dennis:

We're impatient.

Dennis:

Yes.

Dennis:

Okay.

Dennis:

So are you Leah, an early adopter?

Dennis:

Do you go for technology?

Dennis:

Are you one of the early adopters?

Leah:

You know what?

Leah:

I'm not.

Leah:

I like to see, I like to talk to people who are using it.

Leah:

I like to see how it might fit into my world.

Leah:

I think that technology is a tool.

Leah:

I'm no troglodyte, but I, I'm not going to be the first one lining up at midnight

Leah:

for the next, next edition of anything.

Dennis:

You, you won't be there in line for the new Apple phone.

Dennis:

No, that's not going to be me.

Dennis:

Okay.

Dennis:

Well, today we may touch a little bit.

Dennis:

on the nerves of people who are not early technology adopters.

Dennis:

Because today I want to, I want to talk about nano tools.

Dennis:

You got it.

Dennis:

Do you, what's a nano tool?

Dennis:

You ever heard of that?

Leah:

Well, I remember a couple of episodes of Star Trek and

Leah:

I'm for sure not into that.

Leah:

Nobody's injecting anything into my black stream.

Leah:

I don't care how cute those little robots are.

Leah:

What?

Leah:

I thought this was sales.

Leah:

What are you talking about, Dennis?

Dennis:

I know.

Dennis:

Well, again, let me share with you something that's brand new, but first,

Dennis:

before I do that, I want to remind our viewers and listeners, stay tuned for

Dennis:

the whole episode because we, you ask and we listen, we answer your questions.

Dennis:

We also issue our breakthrough challenge, right?

Dennis:

This stuff that we talk about actually works in real life.

Dennis:

Okay.

Dennis:

Okay.

Dennis:

So.

Dennis:

Let me share the meaning of nanotools.

Dennis:

It's a fast, effective tool based on brain science that you

Dennis:

can learn in 15 minutes or less.

Dennis:

It has the potential to significantly impact your success.

Dennis:

Now, does that interest you, Leah?

Leah:

Well, absolutely.

Leah:

We are busy people.

Leah:

Life is full.

Leah:

And that is not, not bragging, but we 15 minutes I'm in.

Dennis:

Yep.

Dennis:

Well, let me share with you how this all came about.

Dennis:

Uh, the very smart people at the Wharton School in Philadelphia, at

Dennis:

the University of Pennsylvania, have designed something called nanotools.

Dennis:

Nanotools.

Dennis:

And their professors and others that they, uh, choose, submit to an app.

Dennis:

Yeah.

Dennis:

Everything's an app.

Dennis:

There it is.

Dennis:

Nano tools.

Dennis:

Okay.

Dennis:

Everything's an app.

Dennis:

And on that app, on that app, you can get instantly, you can get instantly

Dennis:

advice on almost anything in business.

Dennis:

For instance, how about, how do you create high performing and resilient teams?

Dennis:

How about leadership 2.

Dennis:

0?

Dennis:

How about, here's one that I like, Leah.

Dennis:

Recognizing deception.

Dennis:

Here's another one.

Dennis:

Influencing without authority.

Dennis:

Here's one.

Dennis:

Better communication through neuroscience.

Dennis:

Okay, those are all nano tool topics that you can get instantly

Dennis:

and learn them within 15 minutes.

Dennis:

Now let me share with you one of them.

Dennis:

That's one of my favorites.

Dennis:

In fact, I'm going to look at my app right now and I'll tell you what I'm looking at.

Dennis:

This one here is called speak with confidence for fixes that work.

Dennis:

The author of this one is Jonah.

Dennis:

I'm Uh, uh, Berger.

Dennis:

Jonah Berger is a professor at Wharton.

Dennis:

He's also a prolific author.

Dennis:

If you haven't read Jonah Berger's books, get them.

Dennis:

So he wrote in the nanotools, what's the goal?

Dennis:

Greater confidence and power through your choice of words.

Dennis:

What's the nanotool?

Dennis:

Okay?

Dennis:

He has four action steps right here in the nanotool.

Dennis:

Ditch the hedges.

Dennis:

When somebody says, uh, around, arguably, generally, kind of, maybe.

Dennis:

No good.

Dennis:

No bueno.

Dennis:

Use definites.

Dennis:

Definitely.

Dennis:

Clearly.

Dennis:

Obviously.

Dennis:

Without a shred of doubt.

Dennis:

Ditch the hedges.

Dennis:

Ditch the hedges and use definites.

Dennis:

Don't hesitate.

Dennis:

You know, I'm a member of Toastmasters, and we have a bell

Dennis:

rung every time we say ah, um, er, any kind of filler words like that.

Dennis:

The science says people who use those filler words are less credible, less

Dennis:

believable, than those who don't use them.

Dennis:

So ditch the hedges.

Dennis:

Ditch the hesitation words and last but not least, turn pasts into presence.

Dennis:

Okay.

Dennis:

It's not what did happen.

Dennis:

It's what is happening.

Dennis:

Okay.

Dennis:

So that little nano tool, I just read it off to you in about two or three minutes.

Dennis:

That is one example of a nano tool that works.

Dennis:

How does, how does that.

Dennis:

Is that creepy to you?

Dennis:

What do you think, Leah?

Leah:

Well, no, because this is actually just a credible source of information.

Leah:

I mean, I trust you, Dennis.

Leah:

You're well read, you've been in sales for, what is it, 157 years, so.

Dennis:

At least, at least, yes.

Dennis:

At least,

Leah:

but you know this stuff, and if it has credibility to you, and they

Leah:

are sucking it down into something very specific, this is worth everybody's time.

Dennis:

Yes.

Dennis:

Again, uh, anything that can save us time and increase

Dennis:

productivity, we should look at it.

Dennis:

I have no, uh, I am not in business with Wharton.

Dennis:

I get no commission for talking about this.

Dennis:

I just think it's a cool thing.

Dennis:

It's fairly new.

Dennis:

And a lot of people like Leah said, what the heck is a nano tool, but go for it.

Dennis:

Try it.

Dennis:

Uh, there are so many topics in there.

Dennis:

I can't read them all, but you can by downloading the app.

Dennis:

So, so let's, uh, let's talk about our question for today.

Dennis:

We always try to answer a listener or viewer question.

Dennis:

What's our question for today, Leah?

Leah:

The question today is if we were starting out in sales, starting

Leah:

out in a, in, in, in sales and, uh, I mean, everyone knows that we have

Leah:

worked in the advertising business and worked with, with, uh, wizardacademy.

Leah:

org, but if we were starting out in sales.

Leah:

And going home to tell our parents, this is what we're doing.

Leah:

What gets us the most excited about it?

Dennis:

Hmm.

Dennis:

That's an interesting question.

Dennis:

What gets us excited about being in the business we've been in?

Leah:

You know, this is, this is an interesting question to me and the reason

Leah:

I picked it, Dennis, was I, uh, this is now going back to my early career

Leah:

in sales, and I was working with a gal, uh, that started out, this was an

Leah:

office equipment sales, so different, different topic, different, different

Leah:

area of expertise than what I have now, and this gal started and her,

Leah:

she wouldn't tell her dad because he was so embarrassed she was in sales.

Leah:

Now she, to be, to be honest, she referred to herself as the east

Leah:

side princess because she had had many, many advantages in this world.

Leah:

And the idea that she was going to school having, and now had a job

Leah:

where she was providing a service really bothered her parents.

Leah:

Now for me, when I was able to finally get and crack into a, uh, entry level.

Leah:

Sales position.

Leah:

What I was excited about was the fact that I was going to be learning something

Leah:

specific and being able to work with a variety of businesses, because to me,

Leah:

it just opened up a whole new world.

Dennis:

I would have to say that that excited me too.

Dennis:

I can, as you're talking, I'm thinking back to my very first

Dennis:

moments in the business, very young.

Dennis:

Totally naive.

Dennis:

Uh, no, very little.

Dennis:

But you know what excited me is, is, is helping the, the opportunity to

Dennis:

help small businesses, particularly small local businesses succeed

Dennis:

because I was their voice.

Dennis:

I could amplify their voice.

Dennis:

On radio and TV, and that was cool.

Dennis:

And now creating messages.

Dennis:

What, what really excites me is I feel like I am the, the,

Dennis:

the creator of the message.

Dennis:

That's important.

Dennis:

I think.

Dennis:

Um, and you know, it message, it's everything.

Leah:

And it all goes to building communities.

Leah:

And we live in communities.

Leah:

If we can build local businesses, that's I think why I love

Leah:

Wizard academy.org so much.

Leah:

Um, you know, the, the.

Leah:

Their intent and all the classes that they have are focused on being able to

Leah:

help small businesses grow, you know, to take what that daydream is and grow.

Leah:

And that's why I love that when our listeners are sending in questions, we

Leah:

are going to be picking someone to be the recipient of a class at Wizard Academy.

Dennis:

Go online at wizardacademy.org and look at the classes and think about

Dennis:

which one you would like to go to.

Dennis:

When you get in touch with us with your questions and your challenge, how you did

Dennis:

on your challenge, we're going to pick one for a free seat in an upcoming class.

Dennis:

That's wizardacademy.org.

Dennis:

Uh, so today, what's our challenge?

Dennis:

Our challenge is, what will you do?

Dennis:

To learn more about nano tools.

Dennis:

It's easy as can be.

Dennis:

If I can do it, you can do it.

Dennis:

It's a download.

Dennis:

Okay.

Dennis:

It's an app on your phone and it has hundreds, hundreds of

Dennis:

ideas about how you can speed up.

Dennis:

Check it out, let us know what you think about it.

Dennis:

It's Dennis Collins at wizard of ads dot com and

Leah:

Leah, Leah Bumfrey at wizard.

Leah:

com.

Leah:

WizardAcademy.

Leah:

com.

Leah:

How am I doing?

Leah:

I forgot my email address.

Dennis:

You better make it, you better make it WizardOfAds.

Dennis:

com.

Leah:

WizardOfAds.

Leah:

com.

Leah:

Man, I love it.

Leah:

It is.

Leah:

I, I better get on that nano just to, how do I memorize my email address?

Dennis:

Yeah, let's start with that first.

Dennis:

So, uh, again.

Dennis:

We usually like to end with a success story about how the

Dennis:

material we're talking about works.

Dennis:

This stuff is so new that I don't have one.

Dennis:

I know personally it works for me.

Dennis:

I can vouch for that.

Dennis:

I have used these nanotools.

Dennis:

They have shortened my learning curve on so many things.

Dennis:

But we're going to be looking for other success stories.

Dennis:

Why don't you send us one?

Dennis:

Send us a success story of how you picked a nano tool and you

Dennis:

used it and it was effective.

Dennis:

Does that make sense?

Leah:

I think that's fantastic.

Leah:

I mean, I'm, I am a huge proponent as are you of reading and getting

Leah:

information and checking sources and just finding out what people have done.

Leah:

But what I, uh, what appeals to me about this, this app is that it's 15 minutes.

Leah:

segments.

Leah:

And from there you can branch off and wow.

Leah:

So I think we're, we're on a, on a good challenge for the, for, uh, and

Leah:

a good, good setting for questions and success stories for next time.

Dennis:

Perfect.

Dennis:

Well, that's the stage.

Dennis:

You have our, the challenge, our breakthrough challenge.

Dennis:

Please accept it.

Dennis:

Please respond to us, uh, via the emails we just mentioned.

Dennis:

We look forward to seeing you on the next Connect and Convert.

Dennis:

See you soon.

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