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Authentic Marketing for Therapists Who’d Rather Be Themselves, with Becca Upton
Episode 2035th June 2025 • The Grow Your Private Practice Show • Jane Travis
00:00:00 00:38:30

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Feeling stuck in the world of therapy marketing? Wondering how to stand out without feeling fake? In this episode, we sit down with Becca Upton, the no-BS therapist, to chat about how she turned her authentic voice into her biggest business asset.

Key Highlights:

  • How Becca went from playing it safe to fully embracing her true style
  • The surprising ways swearing (yep, you read that right!) can build trust with clients
  • Tips for counsellors to ditch the fluff and find their niche
  • Why authenticity isn’t just a buzzword, it’s a powerful marketing tool

Join us for an honest, down-to-earth chat about what it really means to market yourself as a counsellor today.

About Becca Upton

Becca is The No BS Therapist - straight-talking, sweary, and realistic. She supports overthinkers and chronic worriers in their 20s and 30s to quiet their mind and enjoy life without the anxiety and mind racing. Her work includes counselling, a membership of no BS guided audios, and talks and training.

Hit play and get inspired to share your real self with the world!

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