The Team is a creative branding agency who have worked with a range of globally recognisable operators. Cliff Ettridge, Partner at The Team joins us to discuss all things branding; from the importance of ensuring consistency in the employee lifecycle to obtaining and understanding brand-relevant data in real-time. Cliff highlights the many pitfalls that businesses fail to see in their approach to branding and shares some invaluable insights that will help you to create a more unified and genuine brand for your customers and employees to connect with.