Jennifer Lea, the founder and CEO of Entry Envy, a subscription service that delivers exterior home decor to your door every month. Jennifer shares how she came up with the idea of Entry Envy after going through a divorce and moving into a fixer-upper house. She explains how she validated her concept, quit her corporate job, and launched her company in less than a year. She also reveals the challenges and lessons she learned along the way, such as finding product-market fit, improving conversion rates, implementing augmented reality, and failing faster. Jennifer also discusses the importance of mindset, self-care, and surrounding yourself with positive and supportive people. If you’re looking for inspiration and insights on how to scale a subscription business, you don’t want to miss this episode.

Chapters:

• 00:00:00 - Welcoming Jennifer Lea to the How to Scale a Business podcast
• 00:01:15 - Turning a Divorce into a Business Opportunity
• 00:04:07 - The Idea and Concept Behind Entry Envy
• 00:05:30 - Growing from a Craft Show to a National Brand
• 00:06:42 - The Hardships and Rewards of Being an Entrepreneur
• 00:08:55 - Finding Product-Market Fit and Improving Conversion Rates
• 00:12:57 - Learning from Customers and Adapting to their Needs
• 00:16:02 - The Future Plans for Entry Envy and the Power of Mindset
• 00:23:42 - Wrap Up and Thank You

Links And Resources:

• Jennifer Lea on LinkedIn
• Entry Envy Website
• Give a Gift & Use Promo Code CHEERFUL25 to Save 25%
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!