Think about that question for a moment. Honestly think about it. What is it like to be your customer. What do they experience from you or your brand from the first moment they encounter you? What happens that causes them to contact you and then give you money? What causes them to refer their friends. Dont give the pat answers or what you think it should be...really put yourself in their shoes.
You can always reach me by email firstname.lastname@example.org or on Youtube: https://youtube.com/channel/UCoEGC8wJj2WjotcfFU8Xudg